All posts by Alexandra Kozma

Learn the “Most Undervalued” Business Skill

In the previous episode about colliding ideas with reality we talked about how to tell business ideas that are likely to succeed from those that aren't. An important part of this process is to turn vague ideas into specific numbers.

Instead of thinking "I'll need a lot of traffic" we want to think "I'll need X visitors and a Y% conversion rate". But how do you come up with these numbers for a business that doesn't exist yet?

In this episode, we'll teach you how to use approximation to figure out as quickly as possible what ideas are worth pursuing and be able to implement it rapidly, without spending a lot of time trying to be precise, or being careless and making bad business decisions. 

Listen in, we're about to save you a lot of time!

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Colliding Your Ideas With Reality

Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it.

Sound good? 

Well, we also want you to take your most durable boots, food for 3 days, a first aid kit and a rifle that can stop an angry bear. Then you might make it.

You see, coming up with a fantastic business idea is like imagining watching the sunset from the mountain top. It's fun to dream of the end goal but the road that leads there is way harder than you imagine. If you aren't prepared for a hard journey, you'll never get there. 

In this episode, we're giving you the best strategy we know to prevent you from losing all your time, money and self-respect by starting on a business or project that just won't work. 

We're about to destroy your dreams and wipe that enthusiastic smile off of your face... and you'll be grateful for it.

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You’re Focusing On The Wrong Thing – What to Stop, Change and Start Doing to Make Progress

A one-person business can be overwhelming. You're the CEO, the marketer, the support ​rep, the apprectice - all in one person. You just escaped the dreaded 9 to 5, and before you know it, you're working 5 different jobs and there's not even free office coffee.

This episode is specifically for solopreneurs. We'll discuss what you need to do to move your business forward without wasting time, what you should stop doing, what you could do differently and what are the key things you definitely should spend your time on instead.

Ready to take your one-man show to the next level? Listen in!

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Tap the Power of Clear Communication & Be Seen as an Authority

We've all listened to speakers who were simply not able to finish their long introductions and just get to the point. Once they get there, we wonder how it's all related to anything and if it's just us not getting what they're trying to explain. 

Those speeches are the worst. You know there's something important or interesting that you could learn from the expert on the stage, yet your head is filled with question marks and eventually you start zoning out. 

The same might be happening to your audience when they listen to you or read your content. Clear, concise communication that's also not boring doesn't come naturally to most of us. 

In this podcast episode, after a ton of requests, we're continuing our discussion on efficient communication - listen in!

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How To Grab Your Audience’s Undivided Attention in 2018

Don't worry, this won't be a long read. You wouldn't read it if it was, anyway.

At least this is what the trend shows: our attention span is getting shorter when we're online, making content creators' job harder.

While we can't compete with all the distraction coming from Facebook, Instagram, Candy Crush and who knows what else, constantly nudging your pocket like a little child hungry for attention, not all is lost. 

As an entrepreneur, you might face the same problem. But there's one thing in your hands that Candy Crush is lacking: real value.

But how can you fight for a moment of attention in this messy jungle to let people see your worth? Should you join the club of addictive apps or there's another way? 

Listen to our newest podcast episode to find out! 

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Bento Box Thinking – How to Make Your Message Crystal Clear (and Be Seen as an Authority in Your Niche)

Communication. We all do it on a daily basis, yet so often we tend to misinterpret each other with even our closest friends. It only gets harder when you're trying to explain something to an audience that doesn't even know you in person.

In this episode, you'll learn how you can apply the "Bento Box Thinking" to the way you communicate that will help you get your point across easier and faster both in speaking and in writing, save time on coming up with a draft or script, and sell your product our service better! 

This episode is not only going to give an awesome boost to your marketing skills but you'll be able to use what you're about to learn even in your personal life!

Listen in!

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Are We Living in the Patreon Era?

Trends are changing faster than ever before. Most of us still remember life without the internet, yet even what used to be "the thing" online is outdated now. Those who want to keep on growing simply have to keep up.

Online advertising, the lifeblood of much of the internet as we know it, is slowly dying. We can feel the next wave coming. Those who can catch it early could win in a big way.

If you've been wondering why your online ads are less successful than they were in the past or you're a creator or personal brand, this episode is for you.

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How to Easily Come Up With Awesome Business Ideas

What is your unique skill? The one thing you're here for to share with the world... well, assuming you have something like this. Sorry. We don't all do. But the good news is that with a little work, we all can build up a skill that has unique value. 

While some people can't even go to the shops without seeing a business opportunity, others struggle. Or maybe they have good ideas, but doubt they're good enough to pursue them. 

In this podcast episode, we're going to talk about business ideas: how to train yourself to see them, how to know what makes sense and how to get the skills you need to excel at these areas. To go even further: do you even need the skills to run a successful business? 

Listen to this episode to find out, but there's a warning: after listening to this, you will start seeing new ideas in the most unexcepted places!

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What Does Your Business Stand For? A Guide to Creating Your Own Manifesto

What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all? 

Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.

In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.

Listen in!

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7 Highly Effective People Reveal Their Favorite Productivity Hacks

Warning: if you're always feeling highly productive, know your goals and priorities and not even the combination of crying babies, barking dogs and unreliable internet connection could distract you, this episode is not for you. Everyone else, read on. 

Staying produtive all the time is hard, especially is you don't have a boss and coworkers in the same room to hold you accountable. There's just too much distraction.

The Thrive Themes / ActiveGrowth marketing team is fully remote and has no office. Sounds like a dream, doesn't it? Well, not so much when it comes to productivity. When you can work from whichever timezone and location you want, (my most random location was an Uber in Vegas), without any of your co-workers around you, you have to develop some extreme self-discipline and focus to get shit done. 

In today's episode, we all gathered around to share with you how we keep our habits, stay on top of our duties and get quality work done, even when nothing else is stable in our daily lives.

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9 Examples of Irresistible Offers (and How They Could Have Gone Wrong)

Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here

Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.

At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.

Ready?

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Irresistible Offers: How to Write Amazing Copy (Even if You Hate Copywriting)

You have the product, the target audience, the offer... But the key tool to selling is still missing. The tool is: words

In the previous episode of our Irresisitible Offers podcast series, you learned how to create different offers for the same product and pick the best one.

In the final episode of the Irresistible Offers series, we'll discover how to find those magic works for presenting your offers that will make people take their credit cards out. 

Stay tuned and you'll also find out to how you can win $100 USD!

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