You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.
And yet, a single happy customer's recommendation to their friends is still going to be more powerful.
Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time.
So do your customers.
In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.
He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case.
All this and more is waiting for you. Listen in!
In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it.
You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.
Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business.
As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.
But getting just any sort of traffic won't cut it.
If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.
No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you.
How can you find these people without spending a fortune on ads or a skilled marketing team?
If you're new to SEO, read this article before listening to the podcast!
"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/
We don't think so.
Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur.
In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all.
Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending on your character. With this episode, we help you find the right alternative - or further confirm that you were born to be an entrepreneur.
Listen in before you quit that dreadful nine-to-five.
When you think of great entrepreneurial role models, who comes to mind?
Probably über wealthy startup founders, CEOs and angel investors who's books on entrepreneurship are hailed as the modern day blueprints to business success.
These entrepreneurship icons often tell us that growth at all costs is key. Get enough early investment capital and you can even operate your business at a loss from the very beginning until you find a way to dominate your market.
Of the tiny startup minority that finds success (9 out of 10 startups fail), those founders then sell their companies for a multi-million dollar payday, earning their place among the angel investors to begin the cycle anew.
Given that strategy's tiny potential for success, why would you even try to be a startup?
We think it's not only dumb, but dangerous...
You don't have to be a celebrity anymore to take high-quality pictures with branded products and get paid for it. In fact, all you need is a large enough audience, and sponsorship deals will come to you and pay your bills.
That's what everyone seems to think these days anyway.
In this episode, you'll hear about the ActiveGrowth take on influencer marketing and getting a large number of following on social media or high traffic on your website, so that you can use those platforms to place ads on and just wait until you get rich.
But is it a viable business model? Can you really make a living or even just enough money to cover your travels? And if you do, how long can you keep this up?
Listen in to hear our take on these questions, which direction is online advertising heading, and what do we think you should do instead to make more money and provide more value!
We all want to be successful. Whether it means becoming a millionaire, making enough money to travel the world, gaining recognition, popularity or making a difference in the lives of others... the entrepreneurial-mind usually wants more. We like to think of success as a shiny place with cherries on the top where only great things happen.
Yet, the news is full of highly successful celebrities who somehow end up taking their own lives. Money and fame just aren't enough to make them stay...
But what should you do if you're the type of person that wants success and wealth? Should you drop it all and live as a monk? How can you hustle and build your empire without destroying yourself?
Today we're dealing with a heavier topic, inspired by an earlier episode of The Fizzle Show podcast: managing your mental health as an entrepreneur.
We're talking about the types of challenges you're inevitably going to face, and how to tell the hard times apart from each other – the ones that are normal and the ones that you need to do something about. As always, we're not just telling you what to do, but how we think you might go about doing it.
Please note: while this episode is intended to help you, it is in no way a substitute for professional help. If you are in distress, please reach out to a healthcare professional.
Thanks to The Fizzle Show for bringing the topic up and allowing people to realize they're not alone with their internal battles.
This is our third episode on making videos. We recorded it, because we know that you're still putting off sitting down in front of the camera and film. Aren't we right?
In this episode, we're talking to three guests who got over the resistance and have been making videos regularly now. They started making videos for different reasons, coming from different backgrounds, with different skills and tried different approaches, yet, looking back, the lessons they've learned and the stages they had to go through are nearly the same.
Learn from their stories how they got themselves to record their first videos, got over the initial fear and resistance, managed to turn this into a habit, and how they improved their video making and communication skills fast with regular feedback and daily repetition. As part of this episode, you'll also get a bonus from us.
When you start your entrepreneurial journey, it's easy to find yourself working multiple jobs - you're the idea generator, the executor, the web-developer, the marketer, the customer support person... and so many other things you've just never done before!
While outsourcing is a great solution, it's not always possible. Sometimes you need to give in and learn all the new skills to scale up. How can you to this without wasting a lot of time and energy that you could spend on moving forward?
In this episode, the founders of Thrive Themes, Shane Melaugh and Paul McCarthy, are presenting a very specific way of learning and practicing new skills the fastest possible way, that helped them move the needle and grow their business. They're now applying this method to the members of their team and the improving their team management skills through it.
This episode is about a skill building method called Deliberate Practice, exactly how it works and how you can apply it to your business. Listen in!
You know that filming videos in 2018 is essential to build your online brand. Yet, you're still not making them. But one day you will – at least that's what you keep telling yourself...
Chances are that whatever your justification is for not getting in front of the camera ("My camera isn't good enough...", "There's nowhere to film in my apartment...", and so on), it's likely your ego that's preventing you from building the video skills you need to make it online.
In this episode, we'll provide you specific action steps on how to overcome camera shyness, stage fright and procrastination when it comes to filming and publishing videos. We'll help you quiet that fear-of-judgement keeping you from venturing out past your comfort zone.
In the previous episode about colliding ideas with reality we talked about how to tell business ideas that are likely to succeed from those that aren't. An important part of this process is to turn vague ideas into specific numbers.
Instead of thinking "I'll need a lot of traffic" we want to think "I'll need X visitors and a Y% conversion rate". But how do you come up with these numbers for a business that doesn't exist yet?
In this episode, we'll teach you how to use approximation to figure out as quickly as possible what ideas are worth pursuing and be able to implement it rapidly, without spending a lot of time trying to be precise, or being careless and making bad business decisions.
Listen in, we're about to save you a lot of time!
Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it.
Well, we also want you to take your most durable boots, food for 3 days, a first aid kit and a rifle that can stop an angry bear. Then you might make it.
You see, coming up with a fantastic business idea is like imagining watching the sunset from the mountain top. It's fun to dream of the end goal but the road that leads there is way harder than you imagine. If you aren't prepared for a hard journey, you'll never get there.
In this episode, we're giving you the best strategy we know to prevent you from losing all your time, money and self-respect by starting on a business or project that just won't work.
We're about to destroy your dreams and wipe that enthusiastic smile off of your face... and you'll be grateful for it.