You’re Focusing On The Wrong Thing – What to Stop, Change and Start Doing to Make Progress

A one-person business can be overwhelming. You're the CEO, the marketer, the support ​rep, the apprectice - all in one person. You just escaped the dreaded 9 to 5, and before you know it, you're working 5 different jobs and there's not even free office coffee.

This episode is specifically for solopreneurs. We'll discuss what you need to do to move your business forward without wasting time, what you should stop doing, what you could do differently and what are the key things you definitely should spend your time on instead.

Ready to take your one-man show to the next level? Listen in!


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What You'll Discover in this Episode:

  • How to not fall into the solopreneur trap a.k.a working more than ever before, on areas you don't even enjoy or resonate with.
  • How you can "move the needle" in your business and increase your revenue if you're working on your own.
  • What ​you're currently working on that you need to stop doing comletely to avoid wasting time and resources away from the really important tasks.
  • How really successful entrepreneurs like Gary V​aynerchuk ​get away with ​super simple branding and "dull" logos (and why you shouldn't worry about such things either).
  • Templates, automation, outsourcing - practical steps to spending less time and effort on everything that's not making a real difference to your business.
  • What are the things you may not be working on, but you should start doing to get the traction you want.
  • How do you know what you should do and what you shouldn't? Test questions you can always ask yourself to determine if you're just wasting time.
  • The perfectionist trap: how to accept if things won't be perfect without your involvement.
  • Many tips, advice, and resources so that you can change direction right after this episode!


Test Yourself!

If you're a new solopreneur, chances are you spend a great deal of your time working on things that aren't even that important compared to everything else you know your business needs.

I challenge you - try to apply our advice to the way you operate your business for 24 hours and then come back to this post and leave a comment on how it felt.

As always, we're happy to get any feedback, questions, tips and stories in the comments below or leave us a voice message by hitting the green button below:

See you next week with another action-packed episode!

About the Author Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast calls or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset journal.

  • Jack Griffin says:

    Hi Shane & Hannah, I left a voice message but did not want to get too long winded. This freebie guide really opened my eyes:
    It tells me the things I should NOT be doing at the phase I’m in with my business. It tells me the things I MUST be doing. And it forces me to be honest about what phase I’m in with a few METRICS for each phase. Zero revenue from my digital assets means I am still in Kim’s LAUNCH phase.

    I’m a recognized authority in my area. I have a monthly column in the top magazine for racing sailors and their fans. I have been an expert commentator for VIP guests at the past 4 America’s Cup regattas. I get hired to do keynote talks for business meetings. And I generate ZERO revenue from my highly praised website and newsletter.

    Your podcast 28 is very valuable, but you need to go deeper and help solopreneurs face up to what stage they are in and use THAT as the key to figuring out what TO DO and what NOT TO DO.

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