"Always be closing" is a common platitude in sales & marketing. Maybe you've been explicitly told to follow this motto. Even if you haven't it's implied everywhere. In marketing, it's normal to push hard and do anything to get the sale.
Shove people into your funnel, smack them over the head with upsell after upsell. Make grandiose claims in your copy. Whatever it takes.
And the defense of these tacky, gross marketing tactics is inevitably: "it works!"
So what if it works? Did you start a business to become a walking infomercial? Or do you want to be able to sell with integrity?
And even if the tacky approach works, that doesn't mean that every other approach doesn't work.
In this post, I'll show you the motto I've been following, as an alternative to "Always Be Closing".