Which animal do you find scarier: a shark or a cow?
Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes...
We're designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look.
This could be even more challenging when we're about to spend our money online.
We're trying to avoid scam so desperately that we boo anything slightly salesy while falling prey to the real predators.
In today's episode, we're asking the question: what is ethical in marketing? What's the deal with marketing tricks and weapons of influence? Where is the line between a clever sales hack and a dirty scam?
How can you make money online and keep your conscience clear?
This and more is waiting for you in this episode.
For the past 7 years, I've been living as a digital nomad. Unlike most digital nomads, I travel with heavy luggage, primarily dedicated to video gear.
There's a specific reason why I put up with lugging so much stuff around - and why I wouldn't recommend doing this in most cases.
Entrepreneurs are all about growth, grinding and hustle. We want to get more done, faster. Work harder than anyone we know. We're inspired by mentors, gurus and influencers who "made it" and want to model exactly what they do to be even more productive and grow even faster.
It's pretty hard to get more than 24 hours in a day, so we look for ways to use even more of those 24 hours for hustling. Because that's what an entrepreneur does, right? No time for slacking off!
It's only natural that we're trying to save time on an activity that normally takes 7-8 hours every day: sleeping.
The less we sleep, the prouder we are of ourselves and feel superior to others who are so lazy that they spend 8 hours in bed and wake up after sunrise. We love complaining about being tired and needing coffee, as this is another way to prove to our peers that we're real grinders. We compensate with 20-minute power naps to get through the day, and we believe that it's worth as much as a good night's sleep.
But here's the thing: you can't 80/20 your sleep.
In this episode, we explore why sleep is more important for entrepreneurs than most people think, how even mild sleep deprivation can affect your performance, why waking up early can be counterproductive and how to get a better quality, more restful sleep that's most ideal for your mind and body.
Search Engine Optimization can be a real headache for most of us.
While it can be free, it often seems frighteningly complicated and takes way too long to see the fruits of our hard work - if there's going to be any. Who on Earth has time for this while building a business?!
We are about to change your mind.
In today's podcast episode, we talked with Matt Diggity, founder of the SEO Conference in Chiang Mai and many SEO agencies, who revealed his best advice and strategies to get more and better traffic on your website: visitors that are ready to purchase.
With his step-by-step instructions, you can boost your website's SEO without wasting time on guesswork and unimportant nuances, doing what really matters and what your competition often fails to do right. Follow his guide and let your website work for you in the long run!
We recommend listening to this episode with a pen and paper - you will definitely learn a lot.
I've built several businesses, following different business models and in different markets. What I've never done throughout all this is take on any kind of debt or external funding.
I've bootstrapped all my businesses. Including ones that come with considerable startup cost, such as Thrive Themes. I recommend you do the same, no matter what business you're trying to start.
Keep reading to discover why the bootstrap mindset isn't only about saving money & how you can become your very own investor.
"He made $26K flipping silly little websites!"
This ad copy caught my eye. It's a perfect example of a tempting "business opportunity". In one simple sentence, the ad implies that there's some little-known, simple thing you could learn how to do, that could make you a lot of money.
Thousands of entrepreneurs and wannabe-entrepreneurs fall for such promises. And this leads them down a predictable and ultimately disappointing path...
To get started as an entrepreneur, you need to develop the ability to see opportunities to jump on. You need to see gaps in a market, you need to learn many new techniques and skills.
And you need a certain optimism and can-do attitude, as well.
These are excellent qualities to have... until they're not.
As you're building up a business, the same qualities that helped you get started can get you stuck and slow down your progress. In today's post, we talk about why this is and what to do about it.
We've all heard it: "it's not about how often you fail, it's about how often you get back up again".
This quote and countless variations of it are a common sight in any book, blog or social media group about entrepreneurship. And while the message is true, it's not very useful.
That's why in this post, I'll share a method for turning this cliché into action. And you'll discover the one thing no one tells you about what it really means to "fail fast and fail often".
A year ago, I announced a new productivity experiment and invited you to join in. I created a simple spreadsheet where I would track 3 areas of my life on a weekly basis:
A year has passed and so it's time to look back and asses: did this productivity experiment work? Should I have done things differently?
Let's find out!
If you look for advice on how to be successful and make it as an entrepreneur, you'll soon encounter "follow your passion", "do what you love most", "dream big and go after your dreams" and other variations of this same idea.
For the most part, this is awful advice. Often given by people who are either delusional or just happened to get lucky themselves.
In today's post, let's take a look at why the idea of following your passion fails and why swinging too far the other way is also not the right solution.
We've all been told a dozen platitudes about failure. For example, that it's not about how often you fall, but how often you pick yourself back up.
This is technically true, but if all you do after a fall is pick yourself back up and keep going, you're missing out on possible the most powerful learning tool at your disposal...
If you've been frustrated because you constantly have ambitious goals and you constantly fall short of them, the strategy I'm sharing with you today might just change all that.
If you're a content creator, you'll love the technique I'm sharing with you today.
Whether it's writing blog posts, creating videos, hosting webinars and livestreams or creating podcast episodes, content creators all face the same problem: you have to keep coming up with new ideas. You have to keep producing content and keep it fresh and interesting.
In today's video, we'll look at a setup I create in Trello, which solves this problem. It may seem strange, but setting up this system actually makes you more creative and makes it easier to produce more ideas.