Are Webinar Directories Useful?

Many webinar tools have added a directory feature in the recent past. The promise is intriguing: list your webinar in a public directory and you could get more traffic and attendees!

But does it work in practice? Should you consider webinar directories for your webinar marketing?

In this post, I'll explain why these directories are (currently) pointless.

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How to Un-Adobe Your Online Business

Running an online business always involves some degree of creative work. That can be anything from graphic design and photo editing for content on your website to video and audio editing for video content and podcasts.

The default tool suite for this kind of creative work is Adobe's Creative Cloud. Many users are frustrated by the Adobe business model where you pay through your nose for software that you don't even get to own.

If you're looking for a solution to this problem, here are my recommendations for Adobe CC alternatives.

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My Webinar Setup for High Quality Audio, Video & Presentations

What's the best setup & gear for hosting live webinars? What do you need, to ensure high quality audio, video and an overall positive experience for your attendees?

In this post, I'll show you a behind-the-scenes look at the webinar streaming setup that I currently use, after doing countless webinars and tweaking my setup continuously, over time.

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Why a Time Limit in a Webinar Tool is a Deal-Breaker

In my extensive testing of webinar tools, there's an issue I complained about a couple of times: limited runtimes for webinars.

For example, Crowdcast and Webinar Ninja events are limited to a maximum of 2 hours.

Now, 2 hours seems like a pretty long time... and these days, everything's instant and social and people's attention spans are dwindling away, right? Should you ever even do a webinar that lasts longer than 2 hours?

Yes. But only if you like money.

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BigMarker Review: The All-in-One Webinar Solution?

Because webinars are a powerful marketing & engagement tool, I've been on the search for the best webinar software to use for my own businesses.

Today, we're looking at a solution that was recommended to me by several commenters on previous reviews: BigMarker.

As usual, I tested this tool thoroughly, including on a real, live webinar with over 200 attendees. And also as usual, I'm going to be brutally honest about the strengths and weaknesses of the product.

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WebinarJam Review: Webinar Software for Marketers?

WebinarJam is a webinar hosting platform that seems to have been conceived as a marketing tool, first and foremost.

In this WebinarJam review, we'll have a look at what it's like to both run and attend webinars on this platform and we'll examine whether it lives up to its promises.

Is this the best webinar solution for marketing & sales? Or even the best overall? Let's find out!

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Zoom Review: Best Budget Webinar Solution?

Zoom is a group calling and online meeting app which can also be used to host webinars. It has a free plan as well as an attractively low priced entry-level plan. This makes it an interesting alternative to the typically pricey webinar solutions like GoToWebinar, Webinar Ninja or Demio.

What's it really like to use Zoom for webinars? And how does it compare to the higher price webinar platforms? In this review, we'll find out!

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EasyWebinar Review: A Better Solution for Webinar Marketing?

EasyWebinar is a webinar platform that promises a solid set of features for both live online events and automated or evergreen webinars.

Let's see how it holds up against competing products like Webinar Ninja and Demio. Plus, I'll be comparing it to the thing I've used to host over 100 webinars myself: GoToWebinar.

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UpViral Review + Case Study: Why Giving Away Free Stuff is Harder Than You Think

Featured Contest

“114,585 leads in less than 30 days!”

“We collected over 100,000 new subscribers in our first month!”

“We gathered 20,000 leads in 14 days!”

These are the kinds of claims used to advertise viral giveaway or contest apps. When you read such statements, it’s easy to think that launching a viral contest might be all you need to boost your mailing list to the next level.

In true ActiveGrowth fashion, we decided to put this to the test and give you the full rundown of what we discovered. This is our review of UpViral, along with the exact behind-the-scenes of the contest we ran, using it.

Read on to see how it turned out for us and what we learned along the way...

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Webinars vs. Livestreaming: What’s the Difference?

I recently started a series of reviews with the goal of answering one question: "what's the best webinar software available?"

As I soon found out, this was the wrong question. There are many tools that bill themselves as "webinar software", but they're made for different purposes and a single term isn't adequate to cover them all.

In this post, you'll discover the 4 different categories of online events, which one is suitable for what purpose and which software will serve you best.

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ClickMeeting Review: Why You Should Avoid It

Of all the webinar software reviews I've done, this one was the most frustrating... and the most heart breaking.

ClickMeeting is a webinar platform with a long list of impressive features, that inititally showed so much promise. But it also contains a fatal flaw, which is a complete deal breaker. Because of this problem, I'll structure this review differently than I usually do.

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Live Chat During Webinars: Don’t Use the Default Setting

Live chat is a feature in almost all the webinar tools I've been reviewing. Chat is a familiar interface and it gives attendees on your webinar an easy way to interact with you as well as with each other.

But just because something is common doesn't mean it's good or reasonable.

In fact, I think in most cases, you should not use your webinar software's default setting for live chat. In this video, I'll explain why.

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