Is “Bright-Shiny-Object Syndrome” Keeping You from Growing Your Business?

Do you think coming up with a good idea for a product or learning the skills to build it is hard? If you've tried launching your own product or service before, you know that there's one thing that's even harder: shipping it! 

We're here with a brand new podcast series that we named "Your Job Is To Ship".

As the title says, in this series we're discussing why shipping is the most important part of your business, why so many of us fail to do so and leave projects unfinished, and, most importantly: what you can do to get better at shipping quicker. 

It's time to take that unfinished book out of your drawer and stop abandoning projects that you've been meaning to finish. 

Continue reading

Should You Publish (or Even Sell) Something When It’s Just Not Good Enough?

This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.

One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".

Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?

The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.

Continue reading

Do You Truly Own Your Business?

This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business. 

Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage

So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!

Continue reading

Revenue Engines: Upsell, Downsell & Every Other Way You Can Build a Deeper Funnel to Make More Money

It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.

Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.

This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.

Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.​

Continue reading

The Audience Building Hamster Wheel & Customer First Business Examples

Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.

Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.

We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.

We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models. 

Continue reading

Highlights from the ActiveGrowth Podcast Launch Webinar

As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.

We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.

For this post, we picked out some of the highlights for you.

Continue reading

Podcast Mixup Episode: Why Ego is Bad for Business

Today's episode is the first one that isn't part of the "Forget Traffic!" series. Instead, we discuss a problem that can undermine a business in subversive ways.

Simply put, that problem is: ego.

We've all got it, but the more you succumb to your ego, the lower your chances of success.

Listen in to discover the 5 ways in which ego will hurt your business and the strategies we've employed to outmaneuver our egos in these situations.

Continue reading
1 2 3 48