April 29


Free Traffic: Why Your Course Marketing Sucks

Information doesn't sell anymore. 

In the age of Wikipedia, Google and Quora available at the click of the finger, anyone can expand their knowledge for free - Tom Libelt points out. 

Yet, he believes that online courses are one of the greatest ways to make money and most people fail simply because they lack marketing skills to promote them. 

Tom helps people market their courses, and in today's episode, he revealed why many struggle with selling their courses, how to find your ideal customers and target them without spending on ads, sell without the fear of coming across too salesy, and what are some key things you can change about the way you market your course that will drive in more sales. And if information doesn't sell, what does

This and more is waiting for you in this episode! 


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Episode Transcript

What You'll Discover in this Episode:

  • Why selling an online course is one of the best business models out there, especially for beginners.
  • How to take your marketing up a notch, and why a great course is useless without great marketing and what is the number one mistake most people make.
  • Information doesn't sell anymore: learn how to apply the common "feature-benefit" problem to marketing online courses and find the pain points your potential customers have.
  • Stop worrying about coming across too salesy! Tom explains why this mindset prevents you from selling more and what differentiates a good salesman from a sketchy one. 
  • How to work on your advertising and copywriting skills that will help you communicate your course's value better.
  • Facebook and Google ads are not only pricey but often less effective than other methods. Learn what you can do instead to find customers for your course.
  • How to decide what information to give away for free on your blog and what to keep exclusive for paying customers.


How Do You Transform Your Customers?

Selling information is not enough: people want transformation. What transformation does your online course bring to people's lives? Do you communicate this clearly in your sales copy?

Share your thoughts in the comments below!

We'd love your feedback, questions, tips and stories! You can leave them in the comments section or leave us a voice message by hitting the "Start recording" button below:

See you soon with another episode!

About  Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast episodes or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset daily mindfulness journal.

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  • helgalubevi@gmail.com says:

    Hey Shane! I’ve been listening to this podcast for almost one month during my breakfast. It becomes one of the best parts of my day! I simply love to have a nice cup of coffee hearing these insights! Thank you so much! Regarding this episode, I have a question… The idea of selling the experience not the product is amazing. However, what to do if these experiences can be already found for free on the internet? My courses are about writing and content creation and there’s a lot of free experiences out there. So what to do!? Invest time trying to find something more innovative?


    • Thank you very much, Helga!

      Basically everything is available for free on the internet. I sell a course on productivity – you can find endless articles and videos on how to become more productive. I sell a course on building a course business – you can find tons of free advice on how to start all kinds of businesses. I sell and SEO course – there’s no end to free SEO advice out there.

      One of the biggest things that separates free content from course content is that a course is complete and all from one source. Free content is generally relatively short (even a 5,000+ word post is short compared to a course, even a 1 hour video is short compared to the entirety of course content). Free content is also usually optimized for something. For search terms or for clickability or shareability. That means that for free, you can find all kinds of snippets on all kinds of things regarding any topic, but there’s a lot of work involved in separating the wheat from the chaff and piecing it all together into a whole.
      With a course, you can get an entire A-Z system, made by a teacher you trust and like and optimized not for clicks or searches, but for getting you results. That’s a big selling point.


      • helgalubevi@gmail.com says:

        Thank you Shane!

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