Free Traffic: How to Get Google to Deliver the Right Customers to Your Website

Search Engine Optimization can be a real headache for most of us. 

While it can be free, it often seems frighteningly complicated and takes way too long to see the fruits of our hard work - if there's going to be any. Who on Earth has time for this while building a business?!

We are about to change your mind.

In today's podcast episode, we talked with Matt Diggity, founder of the SEO Conference in Chiang Mai and many SEO agencies, who revealed his best advice and strategies to get more and better traffic on your website: visitors that are ready to purchase.

With his step-by-step instructions, you can boost your website's SEO without wasting time on guesswork and unimportant nuances, doing what really matters and what your competition often fails to do right. Follow his guide and let your website work for you in the long run!

We recommend listening to this episode with a pen and paper - you will definitely learn a lot. 

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Episode Transcript

What You'll Discover in this Episode:

  • An effective SEO strategy for bootstrapper solopreneurs that anyone can apply to their websites while staying on the legal side.
  • Why SEO is beneficial for any business, regardless of the product you're selling.
  • What you should pay attention to and in what order when you're setting up a new website.
  • How to get the right keywords that will not only get you bored readers but potential customers as well. 
  • On-site SEO optimization: how to place keywords in your headlines, subheadings and texts without coming across fake and risk getting banned by Google. 
  • Off-site SEO optimization: why your website benefits from multiple shares and backlinks, and how to reach out to other websites to get backlinks the "whitehat" way. 
  • How many blog posts do you need on your website and how to find the topic for them.
  • How often should you post new content on your website and why posting images is not enough.
  • How to analyze and reverse-engineer your competition. 
  • What are authority links, why you should send people to other websites and how to do it so that it's best both for Google and your visitors.
  • How to do internal linking and when you shouldn't do it. 
  • Alternative ways to get shares and backlinks if you'd rather avoid cold outreach. 
  • What should you have more of on your website: information or monetizable content? What's the right ratio?

Resources:

Start Today!

The more you wait before optimizing your website, the more advantage you give your competition. What is one thing you can do right now? What's your strategy for on-site SEO and outreach? 

Let us know in the comments below!

We'd love your feedback, questions, tips and stories! You can leave them in the comments section or leave us a voice message by hitting the "Start recording" button below:

See you soon with another episode!

About the Author Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast episodes or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset daily mindfulness journal.

  • Free traffic is always plus, although I always recommend for companies to develop an automated lead system they can buy traffic through and eventually scale. But a very good podcast episode!

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