Why You Need to Record Yourself on Video

You know that filming videos in 2018 is essential to build your online brand. Yet, you're still not making them. But one day you will – at least that's what you keep telling yourself...

Chances are that whatever your justification is for not getting in front of the camera ("My camera isn't good enough...", "There's nowhere to film in my apartment...", and so on), it's likely your ego that's preventing you from building the video skills you need to make it online.

In this episode, we'll provide you specific action steps on how to overcome camera shyness, stage fright and procrastination when it comes to filming and publishing videos. We'll help you quiet that fear-of-judgement keeping you from venturing out past your comfort zone.

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Episode Transcript

What You'll Discover in this Episode:

  • The scientific explanation why recording a YouTube video in a quiet room feels almost as scary as giving a speech on stage.
  • The benefits of making videos: it's not just good for your business, but good for your confidence too!
  • How to sidestep your ego keeping you from publishing your work.
  • How to identify resistance and procrastination - it's often disguised to trick you.
  • Personal examples from Shane and Hanne and how they motivated themselves to make videos consistently.
  • The type of video that are easiest to get started with if you don't want to initially be in the spotlight.
  • A little hack for women to avoid unwanted comments.
  • Overcoming a common beginner's mistake.
  • An add-on to the ActiveGrowth podcast episode 026 - more ways to keep your audience's attention.

Resources:

Action!

Get out your camera or smartphone and make your first video today! But before you start, get a piece of paper and finish this sentence:

"The reason I'm making this video is..."

Find your 'why' and imagine the people you're making the video for. See if this helps you overcome your resistance.

As always, we want your feedback, questions, tips and stories. You can leave them in the comments section down below or leave us a voice message by hitting the "Start recording" button below:

See you soon with another episode!

About the Author Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast calls or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset journal.

  • Mark says:

    This has been a consistent message of yours for some time– record videos. It has propelled me to action, recording (AND publishing!) videos on social media and my website. Hitting the publish button IS challenging, but like you say it is such a great practice in developing meaningful communication skills. I really appreciate your call to action. Tying it in with other forms of resistance that we encounter is particularly effective. The hesitancy I have felt towards recording video certainly applies to other “scary” things I have done as a self-made entrepreneur. The “ship it” and “The Grind” themes that you consistently touch on have been invaluable to me personally. An idea for another podcast would be to interview some of your team, whom I know you have also challenged to record video. I would be interested in their perspectives as they have become fearless self-videographers and their journey acting on the directive/encouragement you have given them to push the record button as they have been trained in your marketing ways.

    • Thank you for your comment, Mark! That is really awesome to hear. Congratulations on overcoming this particular kind of resistance. :)

      And I like your suggestion as well. In the next episode I’m talking to someone who went from camera shyness to producing loads of videos, although that isn’t the main topic of our discussion. :)

  • Megan says:

    Hanne, please apply to be the next voice of ‘Siri’ – I’d love to hear you speak like that everyday – hahahaha!! But seriously though… thanks Shane & Hanne for a terrific podcast – it’s just what I needed to listen to today!

    • Thank you, Megan!

      I agree. If they can have John Legend do the Google Assistant voice, Apple should get Hanne to keep up with the competition. :)

  • Hank says:

    Shane this is awesome and timely. I have the green screen, the lights, the camera, the microphone, public speaking appearances and a huge list of topics in google sheets. No videos except for clients. Very timely. I enjoy your videos and never thought of you as a vampire :) Much more helpful!

  • Sonia says:

    Great podcast. I enjoyed how you shared your own experience to provide some useful tips.

  • Brad says:

    Another great episode. My question for you, Shane:

    How do you distinguish between content that’s appropriate for video vs podcast? Apart from the obvious ‘tutorial’ or screen capture.

    I’m working on a podcast, but I’d also like to get my face on videos for the familiarity with my audience. The purpose of videos vs podcasts may be overlapping though.

    • Hello Brad,

      Thank you for your comment!

      In my opinion, video almost always has the upper hand. As a medium, it’s simply more powerful at conveying information, entertainment or whatever you want to convey. And the reason is simple: since video also comes with audio, it means that anything you can do in a podcast, you can do in a video as well. But there’s a ton of stuff you can do with video, but not podcasts.

      The advantage of podcasts is the “passive consumption” aspect. It’s harder to keep someone’s attention on a video, because it requires their full attention. On the other hand, people will listen to long podcasts while driving, walking, running, doing the dishes and so on. And also while doing other stuff that means they aren’t really listening to the podcast. That’s the downside.

      But to answer your question: video is the better medium in general, but podcasts are good for reach and attention. I think podcasts are especially suited for light entertainment (and you can see that many of the top podcasts are just that).

      But we shan’t paint with too broad of a brush. Clearly, many people are also listening to podcasts with various serious topics and there are people who pay full attention to them. It’s just probably not the majority.

      • Brad says:

        And thank you for the reply, Shane!

        This helps. You’ve hit on some good points… also with regard to size. I can easily get through a 45 minute podcast episode whilst doing other things, but sitting down to watch a 45 minute video piece to camera? It better be good.

        Probably one of the reasons why I hate Webinars! (“You want my attention glued to a screen for how long?! Nah, I’ll just wait for the replay so I skip to the good bits!”)

        This is what I like about a Podcast that video doesn’t do as easily: your podcast is like I’m hanging out with you and Hanne and having a casual conversation around a really interesting topic.

        But I also admit that having seen your videos, I picture you and Hanne while I listen to the podcast too, proving that Video is superior for creating brand trust/ identity.

  • Araix says:

    Amazing advice. I am working on it.

    Thank You!

  • Mark Sceats says:

    Another great podcast with some really good insights. Thanks.

    Hanne, disappointing to hear about you and Steph getting comments about your appearance from pathetic creeps. It hadn’t occurred to me this is an issue women face doing videos and annoys me as a father of two daughters.

    Shane, on the subject of appearance there is one very minor aspect I’ve wondered about. It looks like you each appear to wear the same outfits in all your videos. Is this just for convenience or to help keep the videos evergreen?

    • Hi Mark,

      Wearing the same outfit every time is mainly a convenience thing for me. Originally, one of my ideas was that it could help with branding, but I really don’t think that matters very much. For me, it’s just one less decision I need to make and that’s good. It’s also relevant for me particularly because I have 0 fashion sense, so if I just kept wearing whatever I’m wearing at the time when recording a video, I’d usually look like a slob.

  • Viviana says:

    You are not only wonderfully encouraging and informative but also delightful. I am very thankful to know you, even if only in this virtual space. Thank you for everything you share, and especially, for being real.
    My fear isn’t the camera, but that the topics I feel compelled to share about are not easy FOR THE PUBLIC to hear. Why couldn’t I talk about something easy? No, it has to be –death–, religion, obsolete traditions, etc. It’s so scary. Thank you for being encouraging.

    • Thank you for your comment!

      I think having a controversial, edgy, “out there” topic to talk about is great! The most interesting conversation happen on the fringes.

  • Awesome podcast, it not only resolved my shyness in front of the camera. But also helped me on a personal level. Thank you for the encouragement. I am definitely sharing it. Keep inspiring.

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