Do You Truly Own Your Business?

This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business. 

Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage

So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!


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Episode Transcript

In This Episode, You'll Find Out:

  • Why you shouldn't be a YouTuber, Instagrammer, Snapchatter...
  • What monopoly platforms are and why you need to avoid them.
  • The crucial difference between using 3rd party platforms and products and being dependent on them.
  • The most important assets of your online business, that you must have 100% ownership and control over.
  • How to avoid putting all your eggs in one basket, when building your business (especially if it turns out to be the wrong basket).
  • Why we don't recommend using a platform like Udemy for creating information products.
  • Why building your personal brand is a huge advantage (and how we do it).


We'd Love To Hear From You

If you've listened to the intro episode of the ActiveGrowth Podcast, you know that we create the content of this podcast based on your questions and feedback. 

Leave any suggestions or questions you may have in the comments section below! 

See you soon with another podcast episode! 

About the Author Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast calls or writing blog posts, she's out there exploring a new city. She helps Hungarians become digital nomads.