Irresistible Offers: One Offer To Rule Them All

Having an amazing product is great. But if your offer is not good enough, your business will never really take off.

In the previous episode of our Irresisitible Offers podcast series, you could learn how to avoid general offers and find the right niche you should sell to. 

In today's episode, we'll show you the next step: we'll talk about how to start creating different offers for the same product, and pick the best one out of them.


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Episode Transcript

In This Episode, You'll Discover...

  • What really is the difference between your products and your offers and why the it  matters when it comes to marketing your product to different audiences.
  • Our approach to quickly spinning a single product idea into many different offers and find out which one has the greatest business potential.
  • How to create, test and choose the best offer out of all the offers you have that will make your customers say "hell yes!" and pay.
  • A handful of real life business examples that also have different offers around a single service and product.
  • A practical example of how the multiple offers approach can be applied to a product like Thrive Architect
  • Further tips on finding your exact audience and how to write an offer that will make them feel you read their minds.
  • Why you should seek out negative feedback and how to use it to get to an irresistible offer, faster
  • Specific action steps on how many offers you should come up with and how to get started with them


Create, Test, Optimize - Action Steps To Finding The Best Offer

  1. Know how to reach your audience. You need to identify who your audience is, what they do, and how to find them. 
  2. Sell to yourself. Think of a hypothetical product you would absolutely want to have in your life if it existed and even the idea makes you excited. How would you pitch your product to someone to evoke the same effect? 
  3. Start hitting the pavement. If you can find your target audience in a specific geographic location, go get them. Go to local gyms, hairdressers, shops if that's where your future customers are and start pitching your offer to them
  4. Get active in online groups. Join, follow, actively participate on ​forums, niche websites, contact big newsletter owners to ​get in touch with your audience the quickest.

Start Creating Offers Now!  

If you follow the action steps in this podcast episode, you'll be able to find the offer that will work the best for you. What other strategies do you use when you're trying to find the best offer? Share your questions and experiences in the comments below! 

Want to be featured in our future podcast episodes? Leave us a quick voice message about your story and experience with the topic:

See you soon with the next podcast episode!

About the Author Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast episodes or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset daily mindfulness journal.

  • Lorenzo D says:

    Testing offers, testing offers…do I see a landing page A/B testing update for TAR on the horizon? ;)

    Good episode btw. I already have a product I need to finalize, but this gets my wheels turning about all the possible ways I could spin the idea for different markets to find the most profitable ones. Also, this is very much applicable to lead magnets as well. I’ve been doing this stuff for years and I usually come up with something effective, but you guys always give me good ideas to level up.

  • Li Mei says:

    Hi Shane and Hanne, how does the concept of a value ladder fit into your business strategy? Or is it not a valuable concept for you?

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