Create Your Product

Case Study: How to Succeed With Your First Product Launch

6 Lessons

About this course

The story of my very first product launch and how I managed to make it a success, even though I lacked experience, a large audience, a reputation... or really anything you might think one needs for a successful launch.

Interview Video

In this video, Paul grills Shane about everything that happened in his first product launch. How could a beginner pull it off? How did he get traffic? And much more...

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Is This Legit?

Did I really start from scratch? Is this really something you can replicate, or did I just get lucky? Let's address these questions first...

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Make or Break: Market Research

How to find out what product to create, to set yourself up for success.

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Creating the Product

My process for creating the course content and getting it ready for release.

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Marketing the Product

Everything I did to get traffic and generate sales, coming form a "I don't get traffic yet" and "I have no idea what I'm doing" position.

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The 3 Keys to Success

What I believe are the 3 most important factors that helped make my first product launch a success (despite my lack of experience).

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