Made by Shane Melaugh
Products & projects
For many years, I’ve been creating software, online courses and live cohort programs. Different formats, but always with the same aim: helping people make a useful change in their lives.
Here’s what I’m working on now, followed by a look back at the products that got me here.
What I’m working on now
Apps for a better life
Live A Better Life
LABL is the label I’m building my apps under. The idea is simple: take practices that help us live better and make them easier to put into practice. Software that serves your interests and helps you spend more of your time well.
Freedom from porn addiction
QuitByHealing
This is my work on helping men overcome porn addiction by addressing what drives it. I’m bringing that work into an app, with guided practices to help you understand yourself, change your habits and do the deeper work of healing.
A look back
A few of the businesses, tools and courses I’ve built over the years. These are part of my history; the two projects above are where my attention is now.
The business I’m best known for
Thrive Themes
I co-founded Thrive Themes to help entrepreneurs build websites that grow their businesses. It became a suite of WordPress tools for building pages, growing an email list, selling courses and more. We eventually sold the company, but it remains a big part of my story.
Earlier software
Hybrid Connect
My first big WordPress success: a plugin for building an email list with customizable opt-in forms. What we learned from it helped shape its successor, Thrive Leads.
Viral Quiz Builder
A WordPress plugin for making quizzes people wanted to take and share. It also helped site owners learn about their audience and build more relevant email lists.
WP Sharely
A small WordPress plugin built around one idea: let visitors unlock a piece of content or a bonus by sharing your page. A product very much of its time.
SECockpit
A keyword research tool I created with Sam Hanni at SwissMadeMarketing. We wanted to make finding and evaluating search opportunities much faster. I’m no longer involved with the company.
Courses & cohorts
Real-world productivity
Focus & Action
A course and live cohort program for entrepreneurs and solopreneurs who wanted to get better at doing the work. We practiced the skills together: focusing, following through and moving past procrastination. I know it changed people’s lives, and it’s work I’m proud of.
Backlink
Battleplan
Backlink Battleplan
My first information product: a course teaching a step-by-step backlink building strategy. It belongs to a very different era of SEO, but people still mention it to me all these years later.
Course
Craft
Course Craft
My process for creating and selling an online course, from choosing an idea and making useful lessons to setting up the tech and launching. Built from doing it myself, many times over.
SEO
Sprint
SEO Sprint
A practical course on growing search traffic with focused work on your site and its content. The aim was to turn SEO into a set of actions you could actually get done.