What Does Your Business Stand For? A Guide to Creating Your Own Manifesto

January 19, 2018 - 3 Comments

What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all? 

Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.

In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.

Listen in!


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In This Episode, You'll Discover...

  • What a manifesto really is about - and what it is not.
  • The main benefits of creating your own manifesto: gain better focus, stay on track, know what serves your business.
  • How creating your own manifesto will help you, the people you work with and your customers at the same time.
  • How you can create an awesome manifesto even if you sell seamingly dull and unexciting products.
  • Specific, actionable steps on how you can create your own manifesto and get all the benefits out of it. 

Want to get your question answered on a future podcast?

Send us a tweet @actigrow


Time to Create Your Own Manifesto

Now you know why it's crucial to craft your own manifesto - but we know it's hard. Leave a quick summary of your manifesto idea in the comments and we'll get back to you!

We'd love to hear your story! Record a voice message now:

See you soon with the next podcast episode!

About ​Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast episodes or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset daily mindfulness journal.

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  • In this podcast you asked listeners to recommend the Active Growth podcast to friends. I LOVE the podcast and have been listening intermittently since the beginning, so I would be glad to recommend it. But first I wanted to imagine what my experience would be like as a first time visitor. I get to the Home page and click on Blog and get a string of recent posts. I listen to one and it talks about how you have done a few series of podcasts that dive deep into certain areas, but nowhere on the blog can I find an index to the different series, or even a list of episodes. At the bottom of the page I do see that there are 52 more pages of post after post after post. YIKES! What I would like to see is a special page that lists the different series you have done since the rebranding, which in turn links to a special page introducing each series with links to each episode in the series, and another page that has the mix up episodes. I don’t think there is a need to provide this type of index for all the posts you have done over the years, but there may be some catgories that would still be good to highlight.


    • That’s really good feedback, Lisa. You caught me red handed with a poorly optimized flow on my website. I’ll fix that. :)


  • I’d just like to add that my experience in finding this particular post (after listening to the podcast), was pretty difficult – I almost gave up. Finally found it, thanks to Google, s search bar would be useful. Better go, I got a manifesto to write!


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