Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here)
Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.
At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.
Ready?
More...
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In This Episode, You'll Discover...
- 9 examples for offers that sell and what makes them successful.
- How CARROT apps can stand out in a highly saturated market by letting people hate what they do.
- How Dan Harris and Brain.fm got successful by finding the perfect Venn-diagram overlap.
- How Gordon Ramsay and Steve Martin help Masterclass sell its courses without a copy.
- What Digit and LessAccounting found out about human psychology and sharing skills that appeal to their customers.
- The Slack for Gamers - How Discord made use of Slack's popularity without trying to replace them
- Why NerdFitness is successful even though it doesn't target the typical fitness enthusiast.
- How Mizzen & Main can get you spend over a hundred dollars for a single shirt.
- All the ways these offers could've gone terribly wrong.
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Resources
- Check out CARROT apps if you like your apps to have a personality.
- Read Meditation for Fidgety Skeptics by Dan Harris if you're still think that meditation will instantily turn you into a chanting hippie.
- No more ironing and dry cleaning once you get a dress shirt from Mizzen+Main.
- Check out Digit if saving money is a pain.
- Learn to cook from Gordon Ramsay on Masterclass
- Listen to music on Brain.fm that will help you focus, meditate or sleep better.
- Check out the ultimate Slack for Gamers: Discord
- LessAccounting: the name says it all!
- The fitness guide for nerds who don't want to be Schwarzeneggers: NerdFitness!
What Are You Waiting For?
In the past four episodes, we've given you the ultimate tool to creating powerful offers, testing the ones that work the best, and how the pros do it.
Go through your notes, check out the examples in the resources and notice the patterns for yourself. By now you have the key to create an irresitible offer. It's time to actually create it!
We'd love to hear your story! Record a voice message now:
See you soon with the next podcast episode!
Another great podcast as always! Thanks.
Just a note: In the resources Discord is linking to BrainFM. ;)