Are You Creating Value or Just Advertising Space?

You don't have to be a celebrity anymore to take high-quality pictures with branded products and get paid for it. In fact, all you need is a large enough audience, and sponsorship deals will come to you and pay your bills.

That's what everyone seems to think these days anyway.

In this episode, you'll hear about the ActiveGrowth take on influencer marketing and getting a large number of following on social media or high traffic on your website, so that you can use those platforms to place ads on and just wait until you get rich. 

But is it a viable business model? Can you really make a living or even just enough money to cover your travels? And if you do, how long can you keep this up? 

Listen in to hear our take on these questions, which direction is online advertising heading, and what do we think you should do instead to make more money and provide more value!

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Episode Transcript

What You'll Discover in this Episode:

  • Why is it so common to build up an audience just to create advertising space? Does it pay off long term?
  • Thoughts about the influencer marketing trend and sponsored products.
  • The history of advertising online: the biggest trends in the past years and why they don't work anymore.
  • New ways of making money: can native ads and Patreon hack banner blindness?
  • Why there are no sponsored ads on the ActiveGrowth podcast. 
  • How do you create value as an influencer? Does it reflect on your bank account if you do?
  • Creating and advertising your own product: it not only gives you more control, but your ads will convert better. We'll tell you why. 

Resources:

Your Turn

Have you ever experimented with influencer marketing, Google AdSense or other foreign advertising to make money with? What is your experience?

Let us know in the comments below!

As always, we want your feedback, questions, tips and stories. You can leave them in the comments section down below or leave us a voice message by hitting the "Start recording" button below:

See you soon with another episode!

About the Author Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast episodes or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset daily mindfulness journal.

  • David says:

    Hi Shane and Hanne,

    I REALLY enjoyed this episode. It was the encouragement I needed as I work to build my membership site up to a critical mass. I was considering different options for advertising to bring in some “extra cash”, but now I am re-energized to be a little more patient :)

    Thank you!,
    -David

    • Thank you for your comment, David! I’m really happy to know that this content inspired you. :)

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