In today's podcast episode, Mark Thompson shares the story of how he went from tentative first steps in product creation to owning something of a software product empire today. How did he reach a large audience with his very first product, before anyone knew him…
After years of experience with building online businesses and many partnerships with other entrepreneurs, I've started seeing patterns emerge. One of these patterns I rely on so often, that I've turned it into a formula: S + S + WE = V In today's podcast…
With another year gone (surprisingly quickly, I might add) it's once again time to look back and extract the most valuable lessons from the past 12 months. As every year, things went differently than expected. At times it was challenging, at times thrilling and at…
The purpose of your website is to bring you more business. Because of this, you're most likely to focus your time and attention on the end of the funnel - the part where you make money. As important as it is to optimize those last…
The most beneficial product I ever created for my business was one I gave away for free. In today's podcast episode, you'll discover what product this was and why it was such a great success (even though it was not monetized with upsells or other…
OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages. However, it is not the only theme of this kind and neither is…
When someone asks me about how to get more traffic to a website, my answer usually something like this: "The most important thing I do to get more traffic to my sites creating and selling good products." I've said before that selling is easier than…
There are certain fundamental principles in marketing that don't change, no matter what you market, who you market to or what media you use. When we focus on the nuts and bolts of our particular marketing efforts - optimizing content, writing sales-copy, creating e-mail follow-ups…
Nothing converts like a good video. There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I've been doing video for a long time. But what…
Traffic is overrated. There, I said it. Everyone worries about traffic and tries to get more of it. I did the same, when I was starting out. Over the past few years, I have learnt about a skill that is much more valuable than traffic…
This is a quick post to define the kind of business model I most frequently refer to in posts, videos and podcast episodes. We can call this business model a "value based business", although that's not the only term I use. When I talk about…
