Building a Software Product Empire with Mark Thompson – Podcast Episode 24

In today’s podcast episode, Mark Thompson shares the story of how he went from tentative first steps in product creation to owning something of a software product empire today.

How did he reach a large audience with his very first product, before anyone knew him and before he had an audience and reputation of his own? How did he manage to pull off a long series of new product releases, each one selling in the thousands of copies? How can he produce high quality software products in such quick succession?

Listen in to discover the answers to these questions and more…

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If you have any questions and thoughts you want to share about this episode, please leave a comment below!

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About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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  • Barry says:


    All of your videos have awesome clarity. What cam do you use?

  • great interview. I already knew Mark to be a great Internet Marketeer..but never saw a video interview organized with him.

    Again I learnt some intresting stuff, such as the usage of Basecamp (never heard of this cloud based software before) to manage a project.. I am also glad to hear how he actually started out, and what way/path he has taken to get where he currently is..

    The fact that he mainly uses affiliate marketing as a channel to drive visitors to his sales page instead of PPC is an intresting fact.. JV partnering does Always seemed a logical path, but getting more senior and high authority partners intrested in YOU by e.g. showing a finished software product is a great strategy -at least if it’s of great added value and works bugfree… as the first impression should be a good one :-)

    It’s funny to see how even Shane kinda looks up to Mark as to me he already has achieved a big milestone in his Online marketing career and product development efforts… but view Mark’s track record it no wonder of course.

    Hope we can have more of these meaningful interviews ..

    ps: can you share with us/me who else in the Internet Marketing Scene you are in contact with that is a real authority and honest/since marketeer?

    I have a long list of people that I follow but am not Always sure who is in this world to actually deliver quality products and help people out, or whether they are just trying to sell rehashed information products and/or not working software.. (unless you tried it out).

    Davy from Belgium

    • Shane says:

      Thanks for your comment, Davy!

      I don’t have a specific list of people I deem trustworthy, in this space. If there was a list, it would be pretty short…

  • Bo says:

    One thing I never understood is how does the “creative guy” go about finding if his ideas are possible? Is it as simple as finding a developer and getting consultant?

    • Bo says:

      Oops I meant the “ideas guy”

    • Shane says:

      Yes, you’ll need a developer who can tell what can and can’t be done.
      In my case, I’ve noticed that a lot o it is a matter of practice. I can’t do any programming myself, but I’ve been through the development stages of enough software products now, to have a pretty good feel for what can and can’t be done and for how to create documentation and mockups that make sense from a programming perspective as well.

      It’s important that you don’t let technical requirements get in the way at an early stage, though. The initial idea should always be based on the question: “what would this look like, in an ideal world?”
      In other words: you only consider the user experience and don’t take technical and budget constraints into account. Once you know what your ultimate solution would look like, you can start making compromises where necessary, to fit technology and budget.

  • Paul says:

    Liked the interview a lot. Marks seems a very knowledgeable and intelligent guy.

    However, although I haven’t bought any of his products a quick background check does show some disappointed customers. One such product, “Good Karma Press” seems to have gone unsupported with some upset people on the Warrior Forum.

    So maybe the question, “how do you handle customer care?” would have been interesting.

    Look forward to your next interview Shane as there’s always something to learn from them.

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