The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.
As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.
Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it:
What’s your take on “attention optimization”? Which of the five steps can you implement on your site? Let me know by leaving a comment below! And as usual, any questions you have are also very welcome!