The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.
As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.
Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it:
What’s your take on “attention optimization”? Which of the five steps can you implement on your site? Let me know by leaving a comment below! And as usual, any questions you have are also very welcome!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.
Can You Build Your List with Solo Ads? Everything You Need to Know About Online Traffic Sources
How High Should Your Conversion Rate Be?
4 Step Checklist for Getting & Converting More Clients
How Your Business Can Thrive Without SEO & Social Media