Gary Vaynerchuk vs. Ramit Sethi – Who’s Got the Best Approach to Content Marketing?

In content marketing, should you focus on quality or quantity?

In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?

The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...

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Ramit or Gary? Derek or Neil?

The quality vs. quantity debate has some strong proponents on either side. In his post about how to be successful, Ramit Sethi tells the story of how he spent 1.5 hours writing one post, but spent 18 hours researching and writing another. 18 hours is an enormous amount of time to spend for just one piece of content. However, it paid off for Ramit:

In terms of new visitors gained, his 18-hour post was 500x more effective than his lazy post.

On the other hand, Gary Vaynerchuk often talks about his approach of publishing a lot of content, in many different forms, on many different channels. He's also a proponent of getting onto new, emerging channels early and being present almost non-stop. As you can see in this video, he practices what he preaches: often, his content is shot with a smartphone camera, while he's on a plane or in a car. Gary famously took his family's wine business from $3 million/year to $60 million/year, primarily through online marketing and a long-running series of videos, published every single day.

Then again, there's Derek Halpern from SocialTriggers, who is all about the 80/20 when it comes to blog marketing. That is: spend 20% of your time creating content and 80% of your time marketing that content. Needless to say, that means you'll be publishing content less frequently. In an interview Derek did when his blog was still quite new, he revealed his strategy of creating few, but really high quality blog posts and this is what helped him grow from 0 to 17,000 subscribers in less than a year.

But before you get too excited about that, keep in mind that Neil Patel (from QuickSprout, KISSmetrics, CrazyEgg...) found that the more content he publishes on a blog, the more traffic he gets. Even publishing 6 times a week performed better than publishing 5 times a week:

And we could go on, listing pros and cons of these approaches until we're blue in the face. Clearly, both focusing on quality and focusing on quantity can work as a content marketing strategy.

So, is there a right answer, here? Or do you just flip a coin to decide?

Asking the Right Question

The problem is: "which of these approaches is the right one?" is the wrong question.

The right question is: "where should my focus be when I start?"

And the answer is clear: when you start, you need to focus on quantity.

This is true for all kinds of content creation, including:

  • Writing blog posts.
  • Producing live videos.
  • Producing screencast videos and video presentations.
  • Creating podcast/audio content.
  • Creating course content, lessons, information products.
  • Copywriting, ad creatives, design work and more.

In all of these areas, I've seen people fail the same way, over and over again. Here's how it plays out:

The Nightmare Video Recording Session

You decide you want to start making videos, so you set up a camera, think of a topic and start recording. As soon as the camera is running, you're nervous, you get sweaty palms and you can't think straight anymore. 20 minutes into your recording session and you're still working on your introduction. You keep stumbling over your words, or saying something not quite the right way or forgetting what to say next. Every time this happens, you curse under your breath and start again from the beginning.

After an arduous recording session with more re-takes than you can count, you finally get to the end. You spend hours editing the video, trying to snip out the few bits that are acceptable and stitch them together to one coherent video, somehow.

You watch the final cut of your work with bitter disappointment. This is terrible! You look and sound nervous, you don't communicate your message clearly and the video is difficult to watch because there's a jump cut every few seconds.

Needless to say, you can't publish this. You'll have to try again and maybe the next version of the video will be good enough.

Unsurprisingly, after this debacle, your motivation to start a new recording session is at an all time low. You put it off until later. And later never comes.

Net result: you're frustrated and you've produced exactly 0 videos.

Different Story, Same Cause

The exact details of the story will be different if you're trying to produce blog posts or course lessons rather than videos, but the basic problem is always the same: you're unhappy with the quality of your work, so you re-work. You go back to edit, tweak, improve. You maybe scrap it all and start from scratch.

You do all of this, crucially, instead of publishing anything.

Of course you try hard to do good work, but you can't ever shake the feeling that what you're creating just isn't good enough.

If you feel this way, you're in good company.

If you're doing content marketing or any of the types of work I listed above, you're doing creative work. You know what really good content looks like and you can tell that your content isn't it.

This gap cannot be crossed in one single leap. You can't tinker away at one piece of content until you're completely happy with it. At best, doing this means you produce at an excruciatingly slow rate. At worst, it means you never publish anything.

Getting Comfortable

The solution to this problem is to focus on volume first. Create many videos. Publish many blog posts. Write many short stories. Write copy for many (short, at first) landing pages.

Producing at volume is what gives you the experience necessary to get better and close that gap.

To go back to the example of video: the first time you record a video, there's an overwhelming amount of stuff to keep track of. There are technicalities in your video, audio and lighting setup. There's the content you want to present and a million questions about how best to present it. There's anxiety about how you will look and sound on video. There's nervousness and stumbling over your own words.

As you keep making videos, you get comfortable with more and more of those aspects. Once you know you've got your camera and audio settings dialed in, that's a few less things to worry about. And it frees up your brain bandwidth to focus on other aspects of the recording session.

Soon enough, all the basic stuff comes naturally. You feel comfortable in front of the camera, you've got the tech figured out and you have a clear idea of what you want to say. This is when you can start working on those finer details.

Here's a simple analogy for how to create great stuff:

If you want to end up with a beautiful sculpture, you don't walk up to a quarry with nail file in your hand.

The Only Way to Cross the Gap: One Step at a Time

The goal is to get comfortable with the basics and to get better and better at your craft. The term "comfortable" fits the outcome, but not the process.

The only way you can cross the gap and go from producing mediocre stuff to producing excellent stuff is through incremental improvement. And the only way to incrementally improve is to always push up against the current limits of your skill.

That means that, ironically, you're always slightly uncomfortable with the current work you do. Only through this work just outside your comfort zone will you get to the point where you do things that were seemingly impossible, with ease.

The easiest approach you can take is to always work on one thing to improve. No more, no less.

For a video, that could mean: you focus on improving your intonation in the next video. You don't care about improving your story telling, you don't care about improving the lighting or camera setup, you don't care about any of the hundreds of other things you could improve. You make one video in which the only goal is: slightly better use of voice and intonation than in the last video.

This can be difficult to do, because you'll feel the urge to improve all the other things as well. But that's a trap. That kind of thinking leads you into "quality" land again, where you spend forever tinkering away at a single piece of content.

The fastest way to make progress is in small, tightly focused steps of improvement.

Let's Brag About Quantity

Of course, none of this is to say that quality doesn't matter. Or that producing fewer, higher quality pieces is a bad strategy. I'm a big proponent of overdelivering with quality. But the way you get to the point where you can overdeliver with quality is by producing large quantities, first.

So, let's brag about quantity. My question to you is: what's the greatest number of content pieces you've ever created in one week? In one day?

Let me know by leaving a comment below!

Shane's Signature

About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

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  • Christopher says:

    Thank you soooooooo much for this video.

    Sometimes we know the answer to our problems but refuse to implement the solutions we know will solve those problems because it’s not the answer or solution we want to hear…

    I’ve known for quite a while that I need to just launch something – put out some for of content but I was scared to be judged by the lack of professionalism.

    I get it now!

    I really get it and your post helped me see not only what I need to do but sparked an idea of how I need to do it.

    Thanks Shane – you rock!

    • Thank you for your comment, Christopher! That’s very motivating for me to know. Like I said, I see a lot of entrepreneurs struggle with this problem and knowing that my message comes across means a lot. I really hope this will reach and help many people.

  • Hey Shane, awesome post. Recently I started following Gary Vee and I felt like I was so slow…. Than I started posting more content quickly and sometimes I do the opposite and post something more elaborated and time consuming. I can say that post videos on YouTube, FB more often brought me more subscribers quickly, so I got impressed with Gary Vee style. It works.

    • Thanks for your comment, Claudemir! Great to know that you’ve tested and had success with the quantity over quality approach already!

  • Raul says:

    Hi Shane, great post. I agree with you. Answering your question, some time ago I did take the “30 days blogging challange” based on publishing one post everyday for 30 days in a row (except Sundays). It was a great experience, and traffic doubled. But was exhausting. What happened is that 95% of the post had no traffic. But one had a very big amount of traffic and shares. Now I am more trying better qualified content. After all, at least for me, one good post (or lucky one in terms of SEO) brings more traffic than 50 mediocre ones. Right now, a post of 750 words may take 5 hours to be done for us. Kind regards.

    • Thanks for your comment, Raul!

      I love 30 day challenges for this kind of thing. Congratulations on taking such a challenge!

      I think what you experienced in terms of results is quite normal. When you create content en masse, most of it will not get a lot of traffic or lead to a great business result. But the practice you do means that eventually, you can create awesome content efficiently.

  • stephane says:

    Your way to clearly synthetize everythings is always great whatever level we are !
    And your bonus value is to add your personal proposition. I love that !

    * One question (which is off Topic sorry) about this great image quality you have. I guess it might be a Preset into a DSLR ? It would be kind of you to help be to find how to have this quality.
    This is a step I need to do now… for my Pressive’s video hero posts ;)
    Thanx Shane.
    Stephane

  • Jub says:

    Hey Shane, thanks for the timely post. I set a goal of writing 26 EPIC blog posts on my site this year and 52 guest posts on othersites. Then I got into a conundrum of wanting to switch my niche to make it slightly more narrow yet had minimal content on that topic on the blog. So this is the push I need, time to get one post a day out there about sports so I can then market the cornerstone pieces that have at least some related content :)

    Cheers bud

    • That’s a great challenge, Jub! No doubt it will take your skills to the next level, creating that much content.

  • Alex says:

    Great post! It’s the same in my industry-songwriting! There was a great interview with Ed Sheeran where he talked about turning on the “brown tap” -meaning rusty water after an outage- and just keeping it flowing until the water becomes clear. Even if someone invented the perfect manual for songwriting, it’s still a “live” human skill and you have to write a lot of terrible songs where even the family dog turns away in disgust! And buying a better microphone won’t help either…

    • Wow, that’s such a cool analogy! I really love it, because it’s also clear that it’s the only way to do it. You have to let the rusty water flow, you can’t shortcut past that and somehow make clear water flow right from the start. Thanks for sharing this, Alex!

  • Lian says:

    What a perfect timing and beautifully eloquent article and video for what I have been struggling with for a while.
    As someone who has recently started her online business and starving / craving to be more noticeable and grow my mailing list / followers / conversions / clients, this issue has been quite a struggle for me.

    One thing that drives me up the walls is the mass e-mails, posts, and videos that bombard me every day from the same people and they are really not delivering much value.
    I promised myself not to become one of those people!

    Shoving it in my face and overflowing me with content of low value every day only creates a complete resistance from me and will most likely get me off your mailing list and facebook page!

    It’s not the perfection that I am seeking to create. As a life coach who practices what she is preaching, two of my most popular slogans are ‘Imperfect is the new Perfect’ and ‘Practice doesn’t make perfect – It only gets you better at what you are practicing”

    So for me, what works best is somewhere in the middle. Show up frequently but not too often, and make sure that the content of what I show up with has a value for the people who read / watch / listen to it.

    It’s not an either /or, or black and white.

    Like I tell all my clients, ‘Between Black And White, There Is a Rainbow Of Gray’

    For me, this middle works very well, both in terms of pressure and stress to create the content and in the value of what I bring. I find that when it’s in moderation, more people actually make an effort and pay attention.

    Thank you so much for this article and video – it definitely helped me see myself with more clarity and recognition of reminding me of what is working for me.

    Thank you :-)

    • Thank you for your comment, Lian! I’m happy to know that this content resonated with you.

      As for information overflow: I think that depends how it’s done. In my experience, an audience is always distributed across a spectrum. You’ve got those who are super fans and would love to hear from you every day, you’ve got those who’d prefer maybe one summary email per month and you’ve got everything in between. What’s important is that people can either customize how often they hear from you or you make it very clear what someone’s signing up for.

      • Lian says:

        THIS! – “What’s important is that people can either customize how often they hear from you or you make it very clear what someone’s signing up for.”

        Now that’s a new perspective I haven’t really noticed before and yet, reading it, was so obvious – lol. I see it, and I accept the challenge. :-)

        This is one of the reasons why I love Thrive Themes so much – we get such an amazing variety of tools to create so many different ways to reach and connect with our followers.

        Time to make more changes and implement these tools even more on my website and how I connect with my community.
        :-)
        Thank you Shane!

  • Clive Burns says:

    Great post! Very valuabIe insights and lessons for me. I won’t answer your direct question Shane. I know I am GUILTY of perfectionism, over thinking and having a fear of not being good enough – these things have collectively frozen productivity and publication. Time to change, let go and get on with it. Thank you……is this a Thrive Comments box ?? :-)

    • Thanks for your comment, Clive!

      I 100% know how you feel. I’m a terrible perfectionist myself. But the good news is that I managed to train myself to bypass my perfectionism. I created habits and a way of thinking that override this impulse (that I still strongly feel) to procrastinate via perfectionism. And if I can do it, then I’m certain you can do it too.

  • Legacy says:

    This is right where I am. Perfect timing for the perfect answer. You’ve helped me decide how to move forward by starting simple and amateurish.

  • Bradley says:

    Shane, this comes at a very important time for me. After re-recording the intro to Episode 1 of my podcast about 25 times, I know I just… gotta… get the episode out there! Just break the damn ice, even if it’s not perfect. I have a theory, that perfection is only important to us because we often fear scrutiny.

    • Indeed, you’re having exactly the problem I described, Bradley. As you can see from the comments here, you’re in good company.

      Get started with that podcast. Think about how great episode 100 will be, if you start now. Much greater than the 100th re-take of your intro, for sure.

  • Im lucky because I am a writer so I spend a lot of my time writing and reading about how to write. This is an excellent post, I dont know if I will ever be able to make a live video with my accent and the way I slur my words, I doubt I could even do podcasts or voice overs. Writing is safe.

    • Thanks for your comment, Steven!

      The principle applies to writing as much as it does to making videos or recording podcasts. In fact, I think successful writers are famous for how much time they spend writing. How much they insist on needing to hone their craft.

    • Hanne Vervaeck says:

      Hi Steven,
      I don’t know about your accent… But I sure know that I have one and it has not stopped me from doing video :) Think about Jean-Claude Van Damme… Terrible accent but undeniably a successful actor nevertheless! If you want to make video, just start making videos

  • Hanne Vervaeck says:

    I think the most content must have been an e-course I put out in a weekend… Managed to publish 7 videos, create all the pages, had PDF downloads and guides for the course and wrote the sales page too!
    The course was far from perfect ;-) But it’s been selling ever since because it really solved a problem for the users.

    • Harry Heijligers says:

      That’s very remarkable Hanne!! I admire you for that!

    • Nice! My most pieces of content story is pretty similar, actually. I created one of my courses in a sprint of just a few days and the course kept selling for a long time as well. It’s nice to have work pay off like that. :)

  • Patrick says:

    Thanks Shane, for clearing up my thoughts! Actually, I fell in this kind of trap of perfectionism where I face a huge mountain. That can be scary! Now I will start with more small chunks of content instead of creating the world shaking novel…

    • Thanks for your comment, Patrick! I’m glad to know my message resonated with you.

  • Harry Heijligers says:

    Hi, Shane, this is a really great article and a really great video of you as well! I totally agree: quantity is more important. As for the bragging part:

    – the most content I was able to PUBLISH in one week till now is one article
    – I’m in the process of writing my first book and I try to adhere to a schedule of 1,000 words every day. But that’s “raw content”. This need to be processed, edited, grammarly checked and so on.

    As for Vlogging: I managed to crank out my very first vlog last week, walking on the street like you showed in your video. It’s a 2-minute video. Now, I’m glad I did it, but it took me a couple of days to get over my ugly face on the screeen ;-) But then I showed it to a couple of friends and they were positive, so I decided to publish it on my YT channel and embed it in a blogpost.

    • Thanks for your comment, Harry!

      1K words/day is probably a decent schedule to get a book done. If you can keep at it with consistency, slow and steady usually gets the job done.

      One post in one week definitely leaves room for improvement, though. With your daily writing, I bet you can get much more productive for publishing blog content as well.

      • Harry Heijligers says:

        Consistency is key indeed! But as you can see here: https://www.screencast.com/t/0BMdlyE1QByQ
        I started my 1K a day journey at the beginning of May and every day I hit my goal I reward myself with a little red sticker. But as you can see, I need to work on my consistency very hard!

      • Daniel Chambers says:

        Shane – thanks for differentiating between the Quantity and Quality aspects of growing an online business. It makes so much sense when you break it down so simply. As far as numbers go, there was a time I put out one post a day for a couple weeks straight. But most of the time, it’s one to two posts per week.

        Harry – you’ve hit a different nail on the head…quantity is great, but consistency over time is extremely important too. And something I struggle with as well. I’m sure we’re not alone in that, though. 1,000 words per day is a great goal, but I think I’ll go with Shane’s goal of just increasing my 1 – 2 blog posts per week to 2 – 3 per week.

  • I can only agree with the overal conclusion. Something to think about: after writing blogs and tips for people attending trade fairs, I compiled the best ones into an e-book which is still on sale (the Cannes Starter Guide).

    The moral being that you can compile some parts of what you do into a bigger package at some stage. But you have to start somewhere.

    • Yes, that’s a good point! I’d go so far as to say that this is how all large pieces of work happen. People aren’t struck by inspiration with one fully formed, finished piece of work. Instead, you develop and refine ideas over time. Now that blogging is common, I think we can see this more easily. Go to an author’s blog and you’ll often see how ideas are published, published again in a different form, mulled over and transformed until many of them come together to form a book.

  • Tommy says:

    Shane,

    First, the cut from “Ramit” video mode to “Gary” video mode = brilliant!

    On the content question, I’ve done 2 videos and 3 emails/posts in a week before. But it was very exhausting.

    What are your thoughts on content batching, i.e. doing 5 posts/videos in a day. Then editing them the next day. Then scheduling them out for the next 5 weeks.

    I love the idea, but am having trouble with the inertia of my current (lame) process.

    Any thoughts?

    • Thanks for your reply, Tommy!

      I think batching can be a really good approach. In fact, I think some amount of batching is necessary. For example, if I’m working on a blog post, I want to focus just on writing, first. If every time I got to a point where I want to add an illustration, I went on the hunt for graphics or started writing a task for the design team, my attention would be totally fractured.

      And about an exhausting schedule: I think you can dial that in, over time. You can do short periods of high quantity output (this strengthens your “quantity muscle”) and then periods where you focus more on quality (strengthening your “quality muscle”). That might be less exhausting overall, but still build up your skills on all fronts, over time.

      • Suzanne says:

        That’s a great tip on strengthening the different muscles, Shane! I struggle with consistency, so this will help me.

        As a writer and editor, I endorse what you’re saying about writing first. The brain works in different ways when writing and editing, so I always advocate writing the full piece first, then editing and adding other things, after.

      • I’ve never thought of it in terms of “writing mode” and “editing mode”, but you’re right. Those are definitely two very different modes of thinking and working and they probably don’t mix well. :)

  • Great article Shane!
    We try to put out content on a regular basis – sometimes it is very indepth and other times it just gets to the point. When any of our “lazy” content shows signs of ranking we often go back and add to it.

    • That’s a clever approach to use, yes! I’ve done the same, when a piece of content becomes unexpectedly popular.

  • John says:

    This is a great topic and I like the analysis a lot. I see a big difference between open blogging and answering a person. The difference comes up when I look at blogging stats versus forum and mailing list replies.

    Most ever? Was back In the days of forums and mailing lists… I did over 50,000 words across five pen names in a week.

    Blogging? Around a post a day with an average of 1600 words each.

    Most prolific moment was one time inspiration struck and whipped out a 3000 word in depth post in an hour (I was ticked off).

    Worse trouble for me these days is getting the feedback loop that forums and mailing lists provided through blogging. Blogging sometimes seems like talking to air. Even on posts that get 12000 views the first day, but one comment. I think that is hard to deal with.

    • Those are some interesting points, John. I can imagine that most people would find it easier to write in forums and communities. On the one hand because you feel less like there’s a spotlight on you and on the other hand because of the community and feedback aspect you mention.

      I’ve seen that with blogging, this feedback (like the comments here) is something that has to be cultivated. I know there are many sites that get way more traffic than mine, but not as many comments.

      • Suzanne says:

        Shane, how do you cultivate feedback like you do so well here and over on the TT blogs?

      • That’s a good question, Suzanne. I recorded some thoughts on this a while back. You can listen to them here. But I don’t think I go as deep into the idea of cultivating feedback as I could have. Maybe it’s something I need to revisit. There’s no short answer to this, though. I think it has a lot to do with personal branding and showing up on video. It also has to do with what I call “face level communication”, which is more inviting to feedback and comments than preachy, teachy style communication. And it’s something that happens slowly, over time. When people see there’s a discussion going on, they’re more likely to join in. That’s something that grows over time.

  • John says:

    You’ve honed a skill that b ga engagement, Shane!!! I’m trying to figure out how you do it so I can do it too!!!

    I comment more on your stuff than I do elsewhere so whatever it is, it works. It’s not the question at the end of the post, either (I’ve been trying that).

    You also have a great ability to hit on interesting topics. I’ve been trying to figure out that one, too!

    I write in a niche of niches and can see some wild traffic once in a while but getting all the cylinders to hit on a regular post is something you do really well!

    • Thank you, John! I’ve been thinking of talking more about communication skills in the context of marketing. This is something that I recently realized is actually of huge importance, but quite under-reported in our space.

  • Rajavanya S says:

    One thing that could be cited is that Ramit often talks about how his blog was started, how he managed to sell his $5 ebook with that crappy blog design, cover design, etc.

    Great video. But I hate the idea of glorifying hustle, as it means breaking yourself until you stress and get panic attacks for some people.

    I’m not sure thats worth it. I’d rather do something that I enjoy and this find a balance with the right mindset.

    Most amount of content I have ever created is probably 3-4 videos for Youtube. I did the same thing by making videos while walking on street, and later didn’t edit much (just re-shot if it was too terrible)

    Also setup an easy system for background upload on my iPhone (As the youtube app, needs to be open while uploading)

    Little things like this made sure I made content and put it out.

    BUT

    I always felt guilty about not marketing it, not knowing where to market it. How to market it without spamming the shit out of it.

    • Thank you for your comment, Rajavanya!

      “I hate glorifying the hustle” -> that’s a very interesting comment and one I agree with. The “hustle culture” among entrepreneurs is something that’s been on my mind a lot, lately. And it’s an area where I definitely went too far, to the detriment of my health and life quality. And to the detriment of my business, as well.

      Also interesting point about not knowing how to market your content or feeling like you’re spamming too much if you are marketing it. This is inspiration for future content and I really appreciate comments like this!

  • Michiel says:

    Very nice article Shane and a helpful new perspective. Indeed, you hear conflicting stories. There are entrepreneurs who preach quantity and there are those who say that you should always focus on quality.

    Both approaches have their merit and can work for different scenarios, but the insight that you should always start out by working on quantity is very helpful! It saves you from constantly worrying about whether what you’re producing is good enough and spending too much time on it, if you don’t have the necessary skill set yet to pull this off more easily.

    I tend to get caught up in perfectionism and if you set the bar really high for what you want to produce, it will take ages to get done :). And it won’t be half as effective as just getting some stuff out there. Thanks!

    • Thanks for your comment, Michiel!

      I’m all for creating high quality stuff. But I’ve noticed that being too attached to quality actually prevents you from creating high quality stuff. Embracing the crappiness is important because it helps you build your skills, but also because no matter how good you get, you’ll always look at your own work with an overly critical eye. People who are attached to perfectionism may think that they’ll be okay once they get good enough, but that never happens.

  • William mcconnell says:

    Thanks for this Shane!
    Loved the transition flip to Gary content Mode. (Was it not embarrassing walking around with a selfie stick camera?)
    I’ve seen the guy from ‘London Real’ do it for months and he’s got an enviable guest list of interviews from doing this content approach.

    I’ve been a paying member of thrivethemes full suite and I’ve yet to build anything because of this perfectionism before I launch fear which is frustrating.

    Content-wise experience; quality over quantity. For a client I made 2 event trailer videos specifically for facebook. 1 had a soundtrack was expertly cut HD 4K and synced to a pacing storyboard using After Effects and took over 1 month to make got around 20k views. The other was a viral style video pixelated mobile footage made in Windows movie maker in 15 mins and pulled in 270k views.

    This was a real shock because the HQ video cost three times as much and the client was like..hmm do I really need to pay for that?

    So now the formula is rough and ready and just ship it!

    • Thank you, William!

      I really like the transitions between studio mode and Vaynerchuk mode in this video as well. So much that I’m wondering what excuse I can use to use the same effect in other videos as well. :)

      I didn’t feel embarrassed walking around recording myself. I didn’t use a selfie stick, though. I’d definitely feel embarrassed if I had a selfie stick…

      That’s an interesting case you had with those videos. I think that’s a great point: while Ramit’s case study is important, it’s also good to remember that it doesn’t always work that way. Sometimes, you can invest all the time in the world into making something great and it still won’t do better than a quick, off-the-cuff piece of content. There’s always an element of randomness.

  • Norm says:

    Great points as always Shane. I’ve produced and published 8-10 pieces in a week. And probably 4-5 in a day. But this has usually been under extreme conditions to meet a deadline for example. Not as part of a regular production metric, with the goal to track and increase my daily or weekly output. I’m going to start tracking this as a KPI this week and set a production goal. It seems also like a good way to get focus.

    Cheers.
    (nice shots of Romania by the way..
    looks like a good day to be out)

    • Thanks for your comment, Norm!

      A looming deadline definitely helps with producing more stuff. I think doing a lot in short bursts like that can be useful as well, but long term, consistent output is unbeatable, of course.

  • Seán says:

    “… do simple things in great quantities …”
    Great advice – could be applied to any skill in life.

    Great video, Shane.

  • Karen+McCamy says:

    I’m late to the “comment party” here, even though I read this article months ago!

    Your content is so good — and packed with great information — it’s always worth multiple readings!

    This time I just had an “epiphany” about producing both epic and shorter articles concurrently! (Duhhhh!) So hard to crawl out of the box (of constrained thinking) sometimes!

    Anyway, thanks to *everyone* for helping me reach this epiphany! Some of it actually was inspired by the comments!

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