This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.
However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"
What You Need to Know About Traffic Sources
So, to summarize: there is no such thing as traffic, you shouldn't listen to anyone promising some magical traffic source of eager buyers because that doesn't exist (except it actually does) and solo ads in particular aren't something I recommend.
You'll have to watch the complete video for that to make sense.
Then, let me know what your thoughts on the topic are, by leaving a comment below.