Forget Traffic – Do This Instead

Traffic is overrated.

There, I said it. Everyone worries about traffic and tries to get more of it. I did the same, when I was starting out.

Over the past few years, I have learnt about a skill that is much more valuable than traffic generation and focusing on this skill will get your business off the ground much more quickly.

Watch the video below to see what I mean:


This is an older post on a very important topic. We have since covered this in much more detail in a series of podcast episodes. I recommend starting here to get a more in-depth view of why traffic is overrated and how to apply a "Customer First" approach to building your business.



Putting it Into Action

You can think of it as a back-to-front process. Instead of thinking “here’s all the stuff I need to build before I can think about making money”, you start with the sale and work backwards from there.

Using this approach also makes the steps to growing you business clearer. It can reduce the insurmountability of the tasks at hand.

Is it difficult to get 10K visitors a month to your blog? Hell yes!

But is it difficult to find one potential customer and make one sale? Not really.

Now I’d like to hear from you. How will you implement this idea in your business? What questions do you have about this approach? Let me know by leaving a comment!

About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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