Traffic is overrated.
There, I said it. Everyone worries about traffic and tries to get more of it. I did the same, when I was starting out.
Over the past few years, I have learnt about a skill that is much more valuable than traffic generation and focusing on this skill will get your business off the ground much more quickly.
Watch the video below to see what I mean:
- Our podcast series about why you should forget about traffic and use the Customer First method instead.
- Read this short post about the definition of a value based business.
- Learn how to create a minimum viable product (MVP) and get a feedback loop going with your audience.
Putting it Into Action
You can think of it as a back-to-front process. Instead of thinking “here’s all the stuff I need to build before I can think about making money”, you start with the sale and work backwards from there.
Using this approach also makes the steps to growing you business clearer. It can reduce the insurmountability of the tasks at hand.
Is it difficult to get 10K visitors a month to your blog? Hell yes!
But is it difficult to find one potential customer and make one sale? Not really.
Now I’d like to hear from you. How will you implement this idea in your business? What questions do you have about this approach? Let me know by leaving a comment!