How can you get a new product or service to market quickly and reduce your risk and overhead at the same time?
By releasing a minimum viable product.
Check out the infographic below to see what an MVP is all about and why it’s better and less risky than the model most businesses use:
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<img src="http://cf001.s3.amazonaws.com/infographics/minimumviableproduct-infographic_c.png" width="800" height="3551" /><p style="text-align: center;">Source: <a href="https://activegrowth.com/">activegrowth.com</a></p>
A must-read book on this topic is The Lean Startup by Eric Ries. Without knowing it, I had already been following a lean startup model for years. But once I read this book, things became so much clearer and I wish I had come across it sooner.
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