Build it Once, Sell it Forever – Podcast Episode 21
Imagine this: you create a product or offer once and then it keeps selling day in and day out, for months or even years. And it keeps selling every single day, even when you take some time off.
This reads like a description of the typical “Internet lifestyle” dream. I’m not about to sell you this dream, of course. What I am about to do is give you a detailed, practical insight into how exactly we have made this happen with one of our products, Hybrid Connect.
We took deliberate steps to make this product “evergreen” and the steps worked (as they’d done on several previous products). In this podcast episode, you’ll discover exactly what those steps are.
Do you have any questions about making your own offers evergreen? Any other feedback on this episode? Leave a comment below and let’s get a discussion started!