There are certain fundamental principles in marketing that don’t change, no matter what you market, who you market to or what media you use. When we focus on the nuts and bolts of our particular marketing efforts – optimizing content, writing sales-copy, creating e-mail follow-ups etc. – it’s easy to get lost in details and forget about what really matters.
Here’s a short video, detailing what I believe are three of the most important, core marketing principles that can help you get more sales, more clicks, better conversions, or whatever it is that you are aiming for. What’s more, you can apply these principles straight away and test them out for yourself in the very next piece of content you create.
Here are the three core marketing principles:
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.