As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
If this isn't your first visit to ActiveGrowth, you're probably familiar with Thrive Themes, my current main business. On the Thrive Themes blog, we publish a lot of content about online marketing and in Thrive University, we have dozens of courses. This begs the question: what exactly is the difference between Thrive Themes and ActiveGrowth, from a content and learning perspective? Where should you go to learn what? And why have two brands in the first place?
These are the questions we answered here:
Our customer first approach may seem like a slow grind. Especially compared to what you read about in the news: usually Silicon Valley startups that seem to explode onto the scene with millions of users and massive growth. So, isn't clever "Growth Hacking" to achieve this a better approach?
Here's why we don't advocate that and why the ActiveGrowth way is (seemingly) slower and with a different focus:
A few more questions about social media came up and in this part, we explain why we don't place a lot of importance in social media and why growing your followers feels a lot more important than it is, in reality:
Is content marketing the best SEO strategy, these days? And how important is SEO to the way we build businesses, anyway?
Here are our thoughts about this:
We talk a lot about creating and selling digital products. But what if your product is a book? Should you sell it on Amazon or your own website?
Here's our answer:
ActiveGrowth and Thrive Themes were built with a lot of personal branding and a lot of video. Clearly, this has worked for us. But what if you're just not comfortable with the idea of getting on camera? What if English isn't your first language? What if you just don't want to be front and center in your business, like that?
Here's our take:
What's your take on these questions and answers? Did the discussion spark even more questions? Let me know by leaving a comment!
Alternatively, you can use this to leave a voice message:
Looking forward to discuss this further!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.
The Audience Building Hamster Wheel & Customer First Business Examples
How to Get Your First Customer (Without Needing Any Traffic)
Forget About Traffic Generation – Switch to the ‘Customer First’ Approach Instead