Irresistible Offers: One Offer To Rule Them All

Having an amazing product is great. But if your offer is not good enough, your business will never really take off.

​In the previous episode of our Irresisitible Offers podcast series, you could learn how to avoid general offers and find the right niche you should sell to. 

In today's episode, we'll show you the next step: we'll talk about how to start creating different offers for the same product, and pick the best one out of them.

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Click here to download this episode (.mp3 format)

In This Episode, You'll Discover...

• What really is the difference between your products and your offers and why the it  matters when it comes to marketing your product to different audiences.
• Our approach to quickly spinning a single product idea into many different offers and find out which one has the greatest business potential.
• How to create, test and choose the best offer out of all the offers you have that will make your customers say "hell yes!" and pay.
• A handful of real life business examples that also have different offers around a single service and product.
• A practical example of how the multiple offers approach can be applied to a product like Thrive Architect
• Further tips on finding your exact audience and how to write an offer that will make them feel you read their minds.
• Why you should seek out negative feedback and how to use it to get to an irresistible offer, faster
• Specific action steps on how many offers you should come up with and how to get started with them

Resources

• If you don't have an idea on what product you should create and sell, listen to this podcast episode
• In this podcast episode, we talk about the landing page method that's a quick way to test which of your offers works the best. Read more about this method in the 4-Hour Workweek written by Tim Ferris
• The Story Behind Buffer and how they launched their product using the methods we talk about
• Should you focus on a single thing or experiment with multiple options and see what works best? Will experimentation distract you or that's exactly what you need? Watch Shane's video on the topic. We also have a podcast episode about this.
• Read how a simple, demo version of Dropbox validated the product before it was even ready
• Watch Shane's mini course where he shares his experience of launching his very first product taking a slow approach, and his 3 keys to succeed.

Start Creating Offers Now!  

If you follow the action steps in this podcast episode, you'll be able to find the offer that will work the best for you. What other strategies do you use when you're trying to find the best offer? Share your questions and experiences in the comments below! 

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See you soon with the next podcast episode!