How To Go From Your 1st Customer to a Digital Product Empire

June 26, 2017 , 29 Comments

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.


Podcast Audio

Listen on the go! Subscribe to the ActiveGrowth Podcast using your favorite app:

Subscribe on iTunes

Bonus Download

What You'll Learn in This  Episode

  • How to take the insights you learned from your hands-on coaching business started in Part 2 to first product launch!
  • Understand the difference between what your free and paid content should look like online.
  • Why it's so important to generate a clear customer avatar and focus your product creation and marketing messages just for them.
  • When and how to create your opt-in offer to start building your email list.
  • When and how you should create blog content to support your first product launch.
  • How to prep and execute your very first product launch.
  • How to create affiliate partnerships to help promote your launch.
  • Shane and Hanne's personal examples of customer first style product builds and launches.
  • Why RAPID implementation is so important to successfully build and launch your first online info product.
  • Why worrying about logos and domain names are just playing business and the last thing you should worry about!

Episode transcript

Resources Mentioned in this Episode

  1. Shane's blog post on Paid vs Free Content.
  2. Affiliate Program links: ClickBank, JVZoo, Zaxaa, SendOwl
  3. Learn more about rapid implementation: Thrive Themes' RAPID Landing Pages Course.

Are You Ready To Start Your Own Customer First Business?

So what did you think about our Forget Traffic! mini-series? Do you think the customer first coaching method is an effective strategy to bootstrap your way to a successful product launch?

We sure hope so. Traffic is basically the last thing you should worry about when starting or growing your online business and after listening to this mini-series, you now have the tools necessary to build your own customer first business.

As always, we want your feedback! Do you have any comments, ideas or questions for us about Part 3 of the Forget Traffic! mini-series? What would you like to learn about in upcoming episodes?

Please let us know by joining the conversation in the comments section below or leaving an audio message here:​

See you in the next episode,

The ActiveGrowth Team​

P.S.: If you enjoyed our first few podcast episodes, would you take a moment to leave us an honest review on iTunes? Reviewing, rating, subscribing and sharing are the best ways to support the podcast while also giving us valuable insights to improve our podcast product!

About ​Matt Totten

Matt's a geologist turned online marketer and digital nomad. He's a Modern Manimal on a mission to cultivate a high-tech, hunter-gatherer lifestyle within our exceedingly domesticated world. When away from his tech, you can find him studying complex human movement through random play or practices like Aikido, AcroYoga and Barefoot Running.

​Related Articles

  • Great first series! I wonder if you are going to cover physical products in the future? All examples in this series and the vast majority of your posts at Thrive Themes focus on consulting, courses etc. I have a feeling though, that people using Amazon FBA or their own online stores to sell physical products is a quickly growing segment of the market right now.

    There are obviously many similarities between physical and non-physical marketing strategies, but probably also many differences. Are you going to cover this area in the future?

    • Thank you for your comment, Emil!

      It’s true that selling physical products, and especially FBA, seem to still be trending. However, we don’t plan to cover these topics, since they’re just not our area of expertise. It’s also not the business model that I recommend. So, our focus is going to stay on digital products, services and memberships. That’s where I know we can contribute much more value.

  • Great series, Shane and Hanne! I’ve listened through all of them and got a lot out of it. The customer first approach is very useful and a nice lesson in bootstrapping.

    It ties in very nicely with what you are talking about with rapid implementation. That is key in creating a successful business. I still get caught up too much in trying to create the “perfect” product, that I feel confident in getting out there. However, this really works against me as you’re putting way too much time in the preparation phase and all that time you don’t actually sell.

    Taking some shortcuts and getting something out there that is sufficiently okay to sell is a much better strategy and you will be up and running with your business much faster. Tweaking and improving is something that can be done later, and the feedback from your first customers will definitely help with that.

    • Thank you for your comment, Michiel!

      I know the feeling very well, of spending too much time trying to create something perfect. I made a video here that I hope will give you a valuable new perspective on this.

  • Love the podcast so far! So down to earth and real.

    I expected nothing less…

  • I like the podcast very much guys, but can we please put direct links for the downloads directly on the page and get rid of that bloody email opt in at least for people who already subscribed?

    I entered by email at least 3 times before and I really don’t wanna do that again and every time I download something… :|

    I am sure there is a way to remember that I’m already subscribed using cache or something.. Thanks

    • Thanks for your comment, Ion. We’ll try to make the downloadables available in a more user friendly way.

  • Jeff Berry says:

    Being a small business owner, I want to “get them on the monthly.” Monthly payments, that is. As an MBA and original USC Entrepreneur, I’ve worked for 30 years to be able to create products/services that are my own. The Internet has helped make my dream possible. When the waiter is talking about how he got a house for $0 down, and then got a loan on that, and got 2 more rentals, I knew it was the beginning of the end for real estate. When people are selling a course on how to make a course, red flags go up. Did we ever get any data on “condo hotels?” No. How many successes vs. failures are there with online marketing businesses? I’ve been tested left and right, and I know I’m suited for internet marketing, and love the “seduction,” if I may say. But I don’t need the business. You Have to Have a Product. My Designer told me to stop offering Sales, so I stopped. Told me to get “me”out of the company and Brand. You have to own what you sell. When you get a website from me, you commit to 12 months maintenance, hopefully more. I’m not looking for 1-time customers! Look at Thinkific and teachable. Why is the owner of Thinkific going to San Diego? It’s not to to B2C marketing, it’s to help companies with their video and class production. Cleese of Python didn’t make most of the money with Monty, he made it making industrial films! Get real. I see “course creators” go to work a Thinkific and Teachable (that means they got a job). I know peeps always want more business. In the California Gold Rush, the suppliers make the bucks. Take your chance at finding Gold; you want a regular shovel, or the top quality one? Some of the Gurus make me sick. I was into Ericsson and NLP long before some Frankensteinian dude popularized it and overblew it. My family member who worked at a company with initials F-C wouldn’t do business with TR when he asked, too many lawsuits he had, and they didn’t want to be associated with his name. Anyway, I’ll pull people into something new, as people don’t want to change suppliers. No website? I’ll make you one and it will be “bitchin’.” Got a website? I’ll start you on getting more traffic. But to sell someone something that gets no results is a waste. Websites, social media marketing, AdWords, some are good for some businesses, and some are not. How many people lose money with F*ckbook ads? I don’t know. But we don’t know anyone who’s become successful from attending Guru seminars and “Forlorn” b schools. Come on! My friend to whom money was not an object paid J. Arbamsson his fee $23,000 back then I think, did what he said and the product didn’t succeed! Sorry J, I’ve read all the marketing stuff, and can parrot it just like you, but I won’t. These Gurus are Big Failures. Udemy has nearly ruined to online course market, like Groupon did to retailers. But I guess people will always fall for “making a difference,” or “changing the world,”and “living the ‘entrepreneurial’ life. One Warrior admitted that after several years, he became successful when he figured out that he could make money helping people make money online (MMO). Right, help people make money online.” I’m not the only one who sees the incestuousness of it all. I see “aspiring” web designers going to WordCamps! I’ll go to the Monterey Car Show where I live, and talk to people. I followed one company that sold a “Toolkit” for a year before I realized they just didn’t get it (I think they are not that smart, but they’re smarter than their customers). A successful associate of mine needs no website at all. So, it’s easy to fool people online, easy to look successful, still easy get get away with selling a course that 95% of people have wasted their money on. Thank you for focusing on more of what matters for results. I offer Strategic Plans, since that’s a logical place to start, but how many people run around with no Plan, with their heads cut off? A lot. Took me many years, and experience, to get near to determining what works and what doesn’t. And still I have to keep up. I was kicked off Fbook last month, didn’t like it anyway. I think I’m a lot like my ideal customer, and he’s not on Fbook, either. These Gurus’ “successes” were created in the past, and can’t necessarily be duplicated. They can’t and don’t tell you what they’re doing now to succeed. But they will take your money. I couldn’t tell you everything if I tried. The Emperor has no clothes, but people don’t want to see it for a bunch of reasons! It’s all marketing, I say. And I’m humbly proud (oxymoron?) to be an Internet Marketer. Thanks, Jeff

    off to listen to your #3 of the Series.

    • Thanks for your comment, Jeff. Looks like this episode sparked many thoughts for you.

      There’s definitely a lot of incestuousness in the “make money fast!” corner of this market – a corner I’ve always tried to distance myself from. And I’ve noticed that in online business, perhaps more than anywhere else, the vast majority of the audience are newbies. Simply because so many people get into it from the alluring call of “make money fast”, but quickly give up again. Not many make it through to actually running a business.

  • Loving the podcasts!

    My question is around how you would see this working in a niche where you are not an expert?

    For example, I suffer from problems with my feet and have an Amazon affiliate site where I write about the problems and link to the best shoes (as an example) to help.

    But, I am not a medical expert at all – just someone who is trying to help others and make some money on the side.

    How could I transpose the customer first process to a business like that? I am not sure if people would be willing to pay for something where I am not qualified to help?

    Or – would you see it more as a way to research my avatar? Capture their email, get on Skype with people for 30 mins to hear their stories and find their pain points, hoping that I could then amass enough knowledge to create a product (or refer them to a product/service)?

    • Thanks for your comment, Wazza!

      That’s an interesting question, yes. I think that people are willing to embrace the self-made expert as much as the credentialed expert. You just have to be clear about it.

      Look at books, for example. On any given (non fiction) topic, you’ll find books written by people with PhDs and impressive credentials. But you’ll find about an equal amount of books written by people who are “street smart”. People who have personal experience and interesting stories. People who arrived at an unorthodox solution “outside the system” so to speak.

      So, a lack of credentials doesn’t have to stop you. What you do need is a clear way to bring value to people. If you can convince someone that you can solve a problem they have (and the solution for which they are willing to pay for), very few are going to check your walls for Diploma.

  • Elizabeth says:

    I loved this series. It REALLY made me open my eyes and realize that I am doing the silicone valley approach. I have my website, opt in, paid product, paid coaching sales page all pretty much done. I have ZERO clients because I have been waiting to grow my IG account and create landing pages and blog posts for my email lists.

    Btw, I am in the health and fitness market, mainly nutrition and mindset work. I want to help people reach their health goals through habit coaching where we focus on single tasks at a time for sustainable results.

    I think most of us go on this route of building everything first because of the fear of actually having a client and being responsible for this person without having it all figured out.

    I also got so caught up in all the information out there and advice on growing your email list and funnel strategy. Also, a lot of information about growing your social media account for more traffic. Ahhh !! Lol.

    I’m going to move past those fears and start getting the ball rolling.

    My thoughts are to shift gears and look for customers now.

    What I have written is

    1) not pressure myself into growing my social media account and creating “perfect” blog posts/products.
    2) look for customers through friends, family and coworkers like suggested. 3) Continue to create/refine my content as I learn from my experience with these clients
    4) Move on to putting my opt ins and products for leads
    5) Then Worry about marketing and social media

    My questions are

    – Is shifting directions what I should do since I have a lot of things already created?

    – If so, What do I do with what I have created already? Use them or just focus on a single landing page for now?

    Again, I have the website (with thrive themes), opt in freebie, low price product (guide on creating healthy eating habits) and 1on1 coaching offers (Still need landing pages).

    – What other suggestions do you have to get in clients other than a free coaching trial ? I’ve read so many things about free not always being the best way to start and others recommending it, so I am just looking for more of your thoughts here.

    Again thank you for the podcast and info! I found it informative and quite hilarious (mainly laughing at how I’ve been doing everything you have said not to worry about) LOL.

    • Hello Elizabeth,

      Thank you for your comment!

      First, I want to address and important point you bring up, about finding all kinds of advice on building your list, building your social media following, doing this, that and the other. I think this is a common stumbling block for entrepreneurs. There’s an infinite number of things we could be doing and there’s all this information about how to do all kinds of things. And of course, if you read a post or follow a course about social media marketing, it will be presented in such a way that it seems social media marketing is the most important thing you can do. Same for SEO, content marketing, video marketing and whatever else you may come across.

      So, how do we deal with this? My suggestion is to deliberately filter all the information that comes to you. You decide what your top priorities are and then only things that help you move forward on those top priorities make it past your filter.

      As an example, if I decide that I’m going to create an online course and sell it, that defines my top priorities. If I then come across a special offer of a super advanced ecommerce platform, plus live coaching and bells and whistles, I ignore it. Because my goal is not to do ecommerce, so it doesn’t matter how great or how limited this offer is.

      The same goes for something like social media: you can’t pursue all traffic channels at the same time, so you decide on one or two. And then you ignore everything that doesn’t help you specialize in those one or two channels.

      Now, to answer your questions:

      1) “Is shifting directions what I should do since I have a lot of things already created?”
      Be resourceful. Use everything that you’ve already created, that helps move you towards your goal. And drop everything that’s not in line with your goal. Just because you’ve already done work on something doesn’t mean you have to complete it.

      2) I recommend starting with one thing you can sell. One funnel, if you will. So, that could be an opt-in freebie with a follow-up series and a paid product. Or it could be coaching calls and a paid product. What’s important is that you focus your efforts on making one thing work. Don’t dilute your efforts by trying to make several offers and several funnels all work at the same time. That will only slow you down.

      3) Offering something for free is definitely not always the best solution. Even in the method we describe here, you’re only giving a free trial and the goal is to get paid as soon as possible. Another approach is to think in terms of small groups. Don’t try to get lots of traffic from everywhere. That’s a long path and it takes a lot before you get paid. Instead, think if there’s a small group somewhere that you can give value to and that could pay you for it.

      For example, in my very early days, I taught a group of 5 people who were enrolled in a course for their business. I taught them some strategies for how to learn and memorize more effectively, so that they’d have a better chance of passing their upcoming exam. This is a gig that opened up for me through social connections. I never pursued it further, but that could have been the start of a small business as well. The point here is: I wasn’t trying to establish myself as a coach teaching learning strategies on a global scale. Instead, I found a very small group of people who had a very specific (and urgent) need and who were willing to pay me to help them out.

      Look for small groups, meetups, small businesses etc. for whom you could create a tailor-made offer.

      You can also do this online: can you offer a course to a small group of people in an existing online community?

      I hope this inspires some ideas for you.

  • I love you guys! I’ve been following you for a while and also recently I’ve became a member of Thrive Themes community. You help me learn tons of new marketing techniques every single day that make so much sense…
    My plan is to follow the series and implement every single one of it as I go… I am in a real estate business and my goal is to make it 80% online.. work in progress..

    I have a suggestion for your Thrive Themes Blog- is there any way to have more subcategories to make the content more searchable or/and to have a way to save/make a blog post favorite, so you can go back to it later on? … Thank you for the value you bring to sole-enterpreneurs like myself..

    • Thank you, Violeta!

      I like your suggestion about marking “favorite” blog posts and coming back to them later. That would be an interesting feature to try out.

      As for categories: I actually recorded a video about how to categorize a site recently and we might revisit the categorization on the Thrive Themes site based on that as well. :)

  • This is great stuff… Thank you.

    One question I have is does the free offer (like a really good blog post) get offered to our audience before our paid offer? Or does the free offer come after I’ve offered my paid product, like on an exit intent popup?

    Wouldn’t I always want to lead with the less resistance/risk to build up my customer? This means I would always lead with the free offer first right? Then link my paid offer into the free one (like at the end of an ebook) or send out my paid product via email to my list of freebie seekers? Do I have this right?

    • Hi Ross,

      Thanks for your comment!

      In terms of a sales process, you’re right that the lower priced offer usually comes before the higher priced one and the free stuff comes before the paid stuff. So, if you have a free thing and a premium product, then you generally lead with the free thing.

      However, in terms of priorities when building your business and website, we recommend that you focus on the paid offer first and focus on getting customers first. You can then build your funnel backwards and add opt-in offers that match your paid product and blog posts that match your opt-in offer.

      • Thanks Shane… Really quick. I can seem to find the “Customer First” Worksheet & Checklist found as a content upgrade on the Forget Traffic! – Part 1 show notes page. Can you help me find it.

  • Hanne and Shane, your first podcast series is simply SO great! Thank you very much for this extremely useful content. If I was all at the beginning it would surely change my life!

    And, even not being at the beginning, I’d like to make parts of it change my life :-)

    I am working as a therapist on a 1:1 basis and want to build online courses etc.
    People come to me with a very big variation of problems/topics, and I find them all so interesting… so: how to decide which topic to take for building my online presence?
    If I take, let’s say partnership problems as “my” topic, still this is an extremely vast terrain – every person has his or her very own story linked to that topic.

    In the moment, my link between all the topics that people bring is the way to solve them. I use EFT (Tapping) as my principal coaching and therapy-tool.
    This means: I don’t give advices (on wich I could base a course / ebook etc) but let people solve their negative feelings with EFT. When for example the anger is gone, the problematic situation changes for better or does not exist any more.

    Can you give me your idea about how to apply your advices to my situation? People want to get problems solved, so (as it seems to me) I can’t make up my online business with a method but have to have a niche, right?

    Thank you in advance for your input!

    • Thank you for your feedback, Susanne! I’m thrilled to know you loved our first series. :)

      Your realization that there are many different stories and backgrounds that people bring to the table, even if they have the same issue on the surface, is very important. This is one of the things that’s so dangerous about creating something overly generalized and generic: the more generic it is, the less it actually applies to individual customers.

      What I would recommend is that you definitely specialize and “zoom in” on a topic. Within that, try to find what your different clients do have in common. And for the things they don’t have in common, give them a “self serve” guide. That can be something like a survey or quiz, at the end of which they know which advice applies best to their case. It can also be built into your course content, where you give customized advice for different groups of people or different situations.

      In short, your view of how differentiated the people you can serve isn’t a problem – it’s something you can use as a strength, instead.

  • Shane, normally I wouldn’t be writing this because I’m generally not a negative person. Nor do I want to come across as being ungrateful. You’re providing something of value … for free. It’s just not my style to “attack” something like that. In fact, I am really appreciative for all the great content you and Hanne provide here at ActiveGrowth and at Thrive Themes. But you’ve also asked for honest feedback so that you could tailor future podcasts to the needs of your listeners.

    So, it is out of a sincere desire to provide that kind of feedback (and to get your help, if possible) that I delve into the waters of pessimism and negativity. Just know that I mean no disrespect. Anyway, here it goes:

    This podcast and really the previous 2 have taken the wind out of my sails. Your entire premise in teaching how to get an online marketing business started via a customer-first approach is to do coaching. By means of coaching you can get valuable feedback so that you can build a better product, and maybe make a little money while you build that product. I get that. But I think you are speaking over the heads of people like me. Not that I can’t understand it, because I do. It’s because I’m not like you, and the way you seem to approach this is to say: “Hey, be like me by doing this and then you can be successful.” Unfortunately, it is just not reasonable for someone like me to be on the phone and coaching people.

    First of all, I’m not a very charismatic person, nor am I especially eloquent or quick-on-my-feet. I’m much more geared toward structure and documentation. I’m quiet and shy by nature and don’t like to be the center of attention. The way you talk about this business makes it sound like people like me have no chance to be successful, even if we have a good product. I have a lot of knowledge about my area of expertise, though compared to others, maybe not so much. All I’m trying to do is to stay ahead of those that I’m teaching.

    But my ability to convey this knowledge to help others isn’t really geared toward high-level social interaction like coaching calls, especially when my “performance” would directly relate to my business’ success. It seems to me that coaching would be something that you work up to, not start out of the gate doing. That whole concept just puts the brakes on in my head.

    You, my friend, are gifted in your abilities to communicate clearly, especially on the topic of Internet marketing. You don’t search for words. You are eloquent and could likely hold your own against any Internet marketer out there. You’re believable, personable, and come across as an honest individual that really knows their stuff. You stand out as an expert.

    Maybe due to those abilities and personality you’re unable to understand what it’s like to be an average person like me trying to get a business going. You seem to expect the rest of us to be capable of portraying ourselves in the same way that you do. That’s just not fair.

    I’m an honest person that knows my stuff too – what little “stuff” that may be. But for people like me just starting out, it’s just not reasonable to expect me to be so polished and confident – and thus “qualified” – to be an effective Internet marketer like you. I know you’ve come a long way and the way you are now is not what you were like when you first started out. But that makes it all the more difficult for me to understand why you would teach newbies like me that the way we should begin is by coaching. I can see no quicker way to crash and burn this business.

    It feels like you think the rest of us are equally capable of doing what you do. I guess that’s due to your humility more than your ability to see reality. In my case, I really don’t believe I’m cut out to be like you. Not only am I just starting out, but it really isn’t my personality to be so outgoing as if I’m some kind of motivational speaker. When built on the premise that we can all be “like you” and just start with coaching, makes this business seem unattainable. That’s kind of ironic because the whole reason I’ve attached myself to you is so I could learn how to be successful in this line of work.

    I have the knowledge and the technical expertise to get everything in place and moving forward. But if the only way to get this business off the ground is to be able to pick up the phone and have meaningful 45-minute coaching conversations with people, I’m screwed.

    You don’t need to post this publicly. You can respond privately if you want. But I wanted you to know where I’m coming from. I don’t want to be negative. I want my business (which I’m just starting) to succeed. But this and the previous 2 podcasts have made what I thought was possible something I’m no longer sure about. Maybe in upcoming podcasts you could focus more on what average people can do to get the ball rolling, especially if they are knowledgeable but not necessarily “experts” like you, and don’t have the people skills to survive such direct, one-on-one interactions with their customers.

    Thank you for your time and I wish you well.

    • Hello Joel,

      Thank you very much for leaving this comment. Feedback like this is very valuable for us.

      I think I understand your problem very well, because I used to feel like this too. You know, one of the strangest things in my life is how these days, many people think I’m talented and smart and charismatic and such. It’s strange to me, because in my formative years, I was the opposite of that. I was the slow kid with no friends. I was the least likely to succeed. I was (and still am, in many ways) socially awkward, couldn’t initiate a conversation and no one would have ever looked to me for advice. If you had met a younger version of me, you would feel a lot better about your chances of succeeding.

      Two things I believe could help you are this post, where you can see some examples of how I used to not be good at communication at all and the book Mindset by Carol Dweck. You’re describing a strong “fixed” mindset about some of your abilities and I think the book can provide you with some valuable insight on that.

      I think you also overestimate what it takes to help someone with a coaching call. If you know your stuff and you’ve ever given advice to a friend, you already have what it takes. Of course, becoming an excellent coach is a whole skillset by itself, but for the purpose of what we’re talking about here, you don’t need a high degree of coaching skills. If you can have a conversation with a friend and you genuinely want to help someone, that’s all you need.

      Now, I’m aware that some people can’t have a conversation, even with a close friend. I’m aware that there are people for whom even basic functioning in any kind of social context is a great challenge and for those people, the coaching method is probably not suitable. But that shouldn’t discourage anyone. The coaching method is not the only way to start a business. Not by a long shot. It’s just the method we presented here, because in our experience, this is the fastest way to go from zero to customers and revenue. And it puts you in the right mindset of getting things done right away (as opposed to tinkering away at a business forever).

      For a counter example, check out the guys over at Authority Hacker. Most of what they teach is about how to build what is basically an “audience first” business – and they’re bloody good at it. It’s not what I teach, because that’s not what I specialize in. But the “authority site” model is a viable business model. As are dozens of other ways to start a business. So, if what we talk about doesn’t work for you, go find something that does. :)

  • cliveburns says:

    Great Podcast. Thanks for all this information and advice. I’ve started to follow your advice and I’m already more productive than I have been in a long time and have found some momentum.

    If this is the quality (very high) of your free content, I’m intrigued to know what your paid content will be like :-) Cheers!

    • Thank you, Clive! It’s very encouraging to know that the content has made a difference for you. :)

  • Thank you both and grrrrr, I started the first podcast at 11 pm and stopped at 5 am….Awesome stuff and for sure I will subscribe via iTunes and follow your advice :-D.

  • Hi, guys! I am totally loving your podcast so far. It’s actually prompted me to UNSUBSCRIBE from some of the other fluff podcasts I was listening to (not naming any names… heh).

    But, if I’m being completely honest, the idea of starting with coaching calls or anything requiring one-on-one customer interaction scares the heck out of me. Not only because of my extreme imposter syndrome (as well as the organisation and time-commitment involved), but because I feel like it’d be an upward battle with the niche I’m in (crocheted/knitted toys).

    But, at the end of the day, those are just excuses. With enough creativity and guts, ANYTHING is possible. I’m going to keep listening and thinking of ways I can use the information you’re both generously providing. Thanks again!

    • Thank you for your comment, Jennifer!

      It’s great to know that you are getting value from the podcast. Regarding your fears: they sound like the kind of fears worth facing. Of course, a possible answer you can get when you start reaching out to people like this is that your product or offer doesn’t work. That’s scary and it’s painful to find out, but it’s better to find out sooner, rather than later.

  • Hey Shane and Hanne!

    I don’t know if you even still look at these comments or whether or not you still respond to them but I’m hoping.

    I’ve been a member of Thrive Themes for the last 6 months or so, before I found out you had this site and this podcast. All of the information you put out on Thrive has been invaluable to me thus far and I couldn’t help but think this would be just as valuable, and just as I thought, it is! I’ve just started from episode 1 and it’s been fantastic so far. I love how it is much more hands on and practical than other podcasts, although I do get value from people like Pat Flynn in other ways. So anyway, thank you for all you’ve shown me so far.

    On to my question….

    You had mentioned that for many people the coaching call wouldn’t necessarily fit their “business model” but that in many ways if you found a way to make it work for you it would put you above the rest as most in your niche would feel the same way.

    Well, I’m one of those people.

    My “niche” is helping those with trepidation about traveling to overcome those fears. For some it’s fear of flying, for others the cost of travel, for still others, it’s the fear of terrorism or culture or language or whatever else.

    I’ve had many experiences with people who are afraid to travel. My fiancee, my friends, brother in law, my fiancee’s parents who are constantly worried up until the time we land, etc…

    My passion is travel (22 countries and counting) and when I know of someone who has sometimes unfounded fears about travel I do what I can to help them get over that fear.
    The reward, albeit selfish, is seeing and hearing the stories after they’ve returned and knowing that I’ve helped them to find that joy.

    Part of what I want to do is develop a podcast where I have guests share stories of their travels. Some funny, some calamitous and how they’ve overcome them, and some “kindness of strangers” types of stories.

    Although I know there are many many people who have fears about traveling, I feel like it’s similar to arachnophobia. They likely don’t have any interest in getting over that fear.

    How would you suggest using this coaching method to try and decipher how to move forward?
    I love the idea, and I really think it is a great course of action to try and narrow down what services/information I should offer but I’m not positive that the coaching method is right in this case.

    As you said, it’s better to find your customer and learn what they’re looking for before wasting your time building a bunch of content for nobody. That is ideally what I’m looking for.

    Thank you so much again for everything and any suggestions you have would be met with great anticipation.


  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    ​Develop the Ultimate Entrepreneurial Superpower: Productivity!

    ​Countless "wantrepreneurs" fail to achieve their business goals - not because of a lack of knowledge, but because of a lack of productive, effective implementation. Don't be one of them.