How To Go From Your 1st Customer to a Digital Product Empire

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.


Podcast Audio

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What You'll Learn in This  Episode

  • How to take the insights you learned from your hands-on coaching business started in Part 2 to first product launch!
  • Understand the difference between what your free and paid content should look like online.
  • Why it's so important to generate a clear customer avatar and focus your product creation and marketing messages just for them.
  • When and how to create your opt-in offer to start building your email list.
  • When and how you should create blog content to support your first product launch.
  • How to prep and execute your very first product launch.
  • How to create affiliate partnerships to help promote your launch.
  • Shane and Hanne's personal examples of customer first style product builds and launches.
  • Why RAPID implementation is so important to successfully build and launch your first online info product.
  • Why worrying about logos and domain names are just playing business and the last thing you should worry about!

Episode transcript

Resources Mentioned in this Episode

  1. Shane's blog post on Paid vs Free Content.
  2. Affiliate Program links: ClickBank, JVZoo, Zaxaa, SendOwl
  3. Learn more about rapid implementation: Thrive Themes' RAPID Landing Pages Course.

Are You Ready To Start Your Own Customer First Business?

So what did you think about our Forget Traffic! mini-series? Do you think the customer first coaching method is an effective strategy to bootstrap your way to a successful product launch?

We sure hope so. Traffic is basically the last thing you should worry about when starting or growing your online business and after listening to this mini-series, you now have the tools necessary to build your own customer first business.

As always, we want your feedback! Do you have any comments, ideas or questions for us about Part 3 of the Forget Traffic! mini-series? What would you like to learn about in upcoming episodes?

Please let us know by joining the conversation in the comments section below or leaving an audio message here:​

See you in the next episode,

The ActiveGrowth Team​

P.S.: If you enjoyed our first few podcast episodes, would you take a moment to leave us an honest review on iTunes? Reviewing, rating, subscribing and sharing are the best ways to support the podcast while also giving us valuable insights to improve our podcast product!

About the Author Matt Totten

Matt's a geologist turned online marketer and digital nomad. He's a Modern Manimal on a mission to create a hunter-gatherer lifestyle in a high-tech world. When away from his tech, you can find him at the park training AcroYoga.