If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.
How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?
Watch the video below to see my simple solution to this problem:
Putting it Into Practice
After watching the video, take a moment to think about your own business and answer these questions:
- In your market what's an example of a neat "package" of information that would make a good blog post or video that you use for content marketing?
- What's an example of a complete system, step-by-step guide or "integrated" information that would make a good information product?
- What's an example of something more involved where people seek hands-on help, one on one coaching and similar things that could make a good high-priced offer?
If you struggle to answer any of these questions or if you don't know how to apply this kind of thinking to your market, leave a comment below and I'll help you out.