How to Get Your First Customer (Without Needing Any Traffic)

In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!

In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.

Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.


Podcast Audio

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Bonus Content: Checklist to Get Customer #1

Episode 2 Show Notes:

Some points covered in this episode:

  • The step-by-step process Shane uses to launch a Customer First online coaching business in the Productivity niche using nothing more than a text-only landing page, word-of-mouth referrals and a Skype account.
  • The simple toolkit you need to get your first customer using the "Free Trial Coaching" method.
  • How to get over the fear of selling and turn free trial coaching clients into paying customers.
  • What insights you need to be looking for to scale your hands-on coaching business into a products-based, passive income revenue stream.
  • How and where to find the right clients for your niche and tailor your coaching to address the actual needs of your clients that will fuel the creation of your content, product ideas and marketing very soon!

Episode Transcript

Resources Mentioned in this Episode

The minimum viable toolkit we mentioned in this episode to get your first coaching client this week is below:

  1. ​A RAPID Landing Page solution – of course we're biased, but Shane used the Thrive Landing Pages WordPress plugin to build his free-trial coaching session page in 10 minutes. Like Hanne mentioned, don't invest much more than 1 hour to get your landing page up and running.
  2. Calendly – an online scheduling automation app. Read our post about how to set up calendly for your new coaching business here.
  3. Skype and a microphone – to conduct your online coaching sessions.
  4. Free MP3 Skype Call Recorder  - to record your Skype coaching sessions.
  5. Shane's text-only landing page example used for word-of-mouth referrals.

    Below is the landing page Shane used to get his coaching clients in all its (lack of) glory. As you can see, the landing page is stupid simple. It basically doesn't contain any design elements and instead relies on simple words to get the visitor's attention:

Shane's Free-Trial Productivity Coaching Landing Page. Time investment: 10 minutes!

Next Up: Forget Traffic! Part 3

If you've had the chance to listen to this episode of Forget Traffic! already, what did you think of Shane's customer first online coaching approach? Can you take what you've learned and land your first free trial client in the next few days?

In Part 3, of the mini-series, Shane and Hanne will show you exactly how to scale up from the hands-on coaching (discussed in this episode) to your first product launch and beyond.

But before you start the next episode, what questions and comments do have for us about setting up your own customer first, online coaching business? Join the conversation in the comments below to help us get the feedback loop rolling!

Remember, your feedback fuels our insights about how to produce better episodes to address your actual online business needs!

You can leave a comment below or record a voice message here:

See you in the next episode,

The ActiveGrowth Team

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About the Author Matt Totten

Matt's a geologist turned online marketer and digital nomad. He's a Modern Manimal on a mission to create a hunter-gatherer lifestyle in a high-tech world. When away from his tech, you can find him at the park training AcroYoga.