You've got a serious problem. Yes, you.
The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.
In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.
Today's post is the fastest intervention I can offer, to help you solve this problem.
From the headline examples that were sent in in the contest, we could tell there was a problem. And on our recent livestream (watch the replay here), it was confirmed: poor copywriting is a widespread problem. It's the source of more of your entrepreneurial struggles than you realize.
That's why I'm presenting you the 80/20 of fixing bad copy, right here.
Listen to the episode to get all the details and read on below for a summary and the recommended resources:
You don't have to improve every aspect of your writing. In fact, if you focus on just these 4 components, you'll achieve the greatest results with the least effort:
Every blog post has a title, every page has a headline, every ad, every video,... pretty much everything we engage with online has a title or headline. And even for media like podcast episodes or videos, the title makes a huge difference in how many people click and start watching/listening in the first place.
The job of a good headline is to get the reader to engage. To either click on the headline or to keep reading.
Emails are one of the most effective marketing tools and email subject lines are the critical component. Just like with headlines, the subject line's job is to get initial engagement.
The hook is the first bit of your content. The first paragraph in your blog post or email, the first few sentences you say in your video or podcast.
Why does a hook matter? Because even if someone starts engaging with your content, they're still on the brink of leaving. You have to give them a good reason to make the decision to keep reading/watching/listening. Even if your content is free, there's a price to pay: time and attention. And the hook's job is to get your visitor to decide: yes, I will spend my time and attention here.
Every piece of content should lead to some conversion goal. There's some action you want your visitor to take. Maybe it's to buy something, maybe it's to leave a comment, to share your post, to fill out a survey,... whatever it is, you need to have a clear, strong call to action.
Alright, with that in mind, here are the specific things to put into practice, to write better copy:
Okay, what else can you do to improve your copywriting skills? First and foremost: do a 30-day challenge. Copywriting is a perfect candidate for a skill you can rapidly improve in a short burst of activity.
Here are some examples of 30-day challenges you can do:
In addition, I recommend that you add 10-20 minutes of research, reading, learning to this. Do this for 30 days and your copywriting skills will be on an entirely new level, by the end of it.
Also, if you want to learn more from Dave, who made an appearance at the beginning of the episode, check out the group podcast with the Thrive Themes marketing team and learn some of Dave's advanced Facebook marketing tactics here.
Listen on the go! Subscribe to the ActiveGrowth Podcast using your favorite app:
Want to ask us a question or provide feedback on the ActiveGrowth podcast? You can leave a comment below or use this widget to record a voice message:
Here are the two things you can do, to make the most of this copywriting intervention:
Enter your headline for the contest here:
Thanks for listening! I hope this will help you with your business goals.
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.
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