Livestream Replay: Your Questions Answered, My Favorite Underrated Marketing Skill & More

Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.

In case you missed out, here's your chance to watch the replay!

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Content Overview

Here's a rough outline of the topics covered in the video, with timestamps so you can skip to the bits you're most interested in:

  • 00:00 - Intro, overview of the topics and a question to the audience: how can we best help you take the next step in your entrepreneurial jorney?
  • 07:10 - Invitation to send in your own case study or success story in following the ActiveGrowth approach to building a business.
  • 10:28 - Why it's getting more and more difficult to get people's attention online and to get anyone to interact with you or your business (and what to do about it).
  • 14:52 - Does the ActiveGrowth way of building a business work for service based businesses as well?
  • 17:30 - is Thrive Themes the right solution for you if you want to start an e-commerce business?
  • 18:03 - How to set prices for your products. Related resource: the 5 Most Common Pricing Mistakes
  • 19:35 - How to connect with your audience on Facebook. Related resource: 6 Ways to Use Facebook Retargeting Ads to Grow Your Business
  • 24:10 - My opinion of messenger bots and chatbot marketing.
  • 25:55 - How should you pre-educate your audience before launching a new product?
  • 27:20 - How I prioritize and plan - how I decide what to work on, in my own business.
  • 28:45 - Is Facebook becoming more anti-business? And if so, what can you do about it?
  • 30:40 - Why I can't really recommend any membership plugins (the least of the evils so far seems to be MemberMouse) and why we won't be releasing our own product in this space for a while.
  • 32:15 - What my favorite format for information products is, and why.
  • 34:30 - Why I still focus a lot of my marketing efforts around building email lists. Related resource: 1,000 True Fans
  • 38:12 - What is some common bad advice in online marketing? Related resource: On the Inevitable Decline of Social Platforms
  • 44:30 - Why communication is my favorite underrated marketing skill (and what "Bento Box Thinking" is).
  • 51:40 - If I only had $500 to start a business, what would I spend it on?
  • 54:30 - The shocking results of our recent headline writing contest...
  • 1:02:00 - Why I'll be doubling down on email marketing (and what I'd like to know from you). Related resource: the best email marketing automation tools compared.
  • 1:10:00 - The 3 books I think every entrepreneur should read.

How Can I Improve?

I hope you enjoyed the content. As always, I'd love to get your feedback on this. What do you think I could do to improve? What could I do differently to make you interested in joining the next livestream?

Let me know by leaving a comment!

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About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

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  • kaivalya says:

    Thank you.

  • Kevin says:

    Sorry, I missed the Livestream; I just listened to the latest active growth podcast this morning and didn’t know that your livestream was being held. Love your material. Interesting. Your comment box won’t take my website. Weird.

    • Shane Melaugh says:

      Hi Kevin, thanks for catching the replay!

      What do you mean by “won’t take my website?”

      • Kevin says:

        The comment credentials box wouldn’t accept the url for some reason. I removed all capitals from it and then the url was accepted. Is this really you replying? :-) If so, I’d like to send it’s been impossible for me to find and subscribe to any Thrive email list, even though this is my third year as a member. I’d sure love to be on a list that announced new blog posts and products! Cheers, Kevin

  • Emil G says:

    Two things:

    1. Ep.10 of the podcast (Elephant and the rider) was the best podcast EVER about motivation/productivity. Good job Shane and Hanne!

    2. I loved the live stream. Shane said that Thrive Themes might not be the best solution for physical products – YET! And repeated that phrase a couple of times. Maybe I’m reading too much into it, but was he implying that you guys are going to start focusing a little bit more on that market soon?

  • Fredy says:

    I love all your automated support and best suggestions of TTuniversity. What I still missing is how to change an existing WP site in a Thrive Theme site. Show me please how easy it can be.
    I’ll buy TT Architect soon, that’s for sure. Then I have access to al new templates etc. etc., and I can ask support again.

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