The story goes that if you work hard, you'll eventually get rewarded. If you just put in the effort and stick with it through the hard times, it will pay off, right?
Unfortunately, for many of us, that "sticking with it" part seems to drag on forever and the paying off part is nowhere to be seen.
And yet, still no success in sight.
If this describes you, then maybe you've been stubborn about the wrong things.
You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.
And yet, a single happy customer's recommendation to their friends is still going to be more powerful.
Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time.
So do your customers.
In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.
He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case.
All this and more is waiting for you. Listen in!
Recently, I've published a lot of content about productivity. Productivity is important, but let's make sure we don't put blinders on, here.
Productivity alone is not enough.
You can be super productive, squeeze many hours of work out of every day... and still make zero progress towards your goals.
Today, let's take a look at how you can combine productivity with strategy, to make sure you aren't just spinning your wheels real fast.
Everybody loves a good success story. It's inspirational to read about someone achieving the kinds of goals we dream about and seeing how they did it.
Unfortunately, the kind of success story we typically see might be eroding our ability to get things done. If you expect massive, breakout success, how motivated can you be for the daily grind. And how do you feel when your level of success absolutely pales in comparison with every story you read about?
You may be suffering from procrastination and a lack of productivity. Feeling stuck, even. But in this, there's also a potential advantage...
Doing focused, deep work, being productive and avoiding distractions and procrastination is getting harder for everyone. It's not just you.
I would go so far to say that focus is a rare and somewhat exotic skill, these days. And that means that if you learn it - if you build this skill - you gain a massive advantage over (almost) everyone else.
Some people always come up with new ideas, always see new business opportunities and love to start projects that solve some problem or change the world in a better way.
This is often referred to as being "multi-passionate" or being a "multipotentialite".
If you're one of these people, you have strengths to be reckoned with... but you also have a big, problematic weakness: you're great at starting things, but you suck at follow-through.
If you want to be a successful entrepreneur, you need to be good at getting sh*t done. It's no secret that I believe your personal character and skills determine the success or failure of your business.
Reading that might fill you with dread. After all, you've not been particularly productive. In fact, it seems that you're more distracted now than you used to be. You spend more time procrastinating and less time working with deliberate focus, on what matters most.
Why is that? Are you getting lazier, somehow?
Actually, that's not it. Your ability to focus hasn't gotten worse, but your environment has changed... and if being productive is crucial for entrepreneurs then succeeding is slowly becoming more and more difficult.
Watch the video to see why this is and what you can do about it.
In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it.
You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.
Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business.
As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.
But getting just any sort of traffic won't cut it.
If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.
No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you.
How can you find these people without spending a fortune on ads or a skilled marketing team?
If you're new to SEO, read this article before listening to the podcast!
If you're an entrepreneur, you need to hustle 24/7. You need to be always on. You need to make superhuman efforts and far outperform the average 9-to-5 working chump.
And getting a solid 8 hours of sleep just doesn't fit that picture, does it?
This is the kind of message I'm seeing a lot in entrepreneurial circles. More specifically, I've recently seen the spread of the idea that entrepreneurs ought to wake up at 5 AM or earlier, to get some extra productive hours in.
It fits the picture of the look-at-me-I'm-working-so-hard hustler, but it has little to do with real productivity. In this video, I explain why I think getting up super early is the dumbest trend in entrepreneurship.
Everybody wants more traffic. And free traffic, especially.
We've previously covered why you should forget about traffic when you start out. Instead, focus on getting paying customers, right away. If you follow the advice on this site, you'll soon find yourself with a solid business and a small number of customers or clients... but what then?
At some point, traffic generation becomes the logical next step to focus on. That's what this post and our next series of podcast episodes is about.
To start things off, here's a comprehensive list of methods and strategies you can use to get traffic. Specifically, these are bootstrap-friendly "free" traffic generation methods.
"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/
We don't think so.
Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur.
In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all.
Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending on your character. With this episode, we help you find the right alternative - or further confirm that you were born to be an entrepreneur.
Listen in before you quit that dreadful nine-to-five.