If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.
That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.
But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.Continue reading
If you run an online business, you know how much it sucks to schedule meeting after meeting, across multiple timezones, through your email.
Here's a typical back-and-forth email scheduling thread you're probably much too familiar with...Continue reading
If you've got a WordPress website, we're willing to bet online advertisements from generic hosting services like BlueHost and HostGator have targeted you before.
How do we know?
These companies have massive advertising budgets and capture large swaths of uninformed and unsuspecting customers as a result. To ensure you won't be one of them, we're not going to waste your time reviewing such big name brands and their dollar store hosting plans.
Instead, we're going to discuss a new breed of hosting companies that have been gaining ground in the past few years with two qualities we think are crucial:
If you’re just getting started and don’t have significant traffic yet, the generic hosting options might be good enough for you right now. But once your site starts to perk up, you'll want to dump them for something better.
In this overview, we're going to show you the current landscape of WordPress specialized hosting services, what they have to offer and which ones deliver the best bang for your hard earned buck.Continue reading
While this site has only recently been revived, I want to continue the tradition of looking back at the past year and extracting the most valuable lessons and learning points from it.
2016 was another big year in my business and despite already being past the "small business" and "startup" stages, we managed to double our revenue again, over the course of the year.
This would indicate that we're doing some things right.
2016 was also arguably one of the most challenging and stressful years for me yet. And if you're familiar with The Grind, you know that this too is a good thing in many ways.
Watch the video to get a closer look at the big lessons and mistakes from this hugely successful year.Continue reading
Follow your passion! Dare to believe in your dreams! You can do it!!
Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.
But is it actually good advice or is it just another example of guru bullshit?
In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.
So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.
Well, chasing the money is also a pretty reliable way to fail at the startup game...
So, what exactly is the right approach? Check out today's video to find out...
As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
If you've been following us for a while, you'll notice that the name of this site has changed. What's behind this new name and the re-branding? What will be new, what will be the same, going forward?
Read on to find out...Continue reading