If you're thinking that all that sounds like a lot of work, you're absolutely right! Not only do we advocate doing a lot of work, we also advocate doing very difficult work.
This could be a problem. Maybe you got into online marketing because you wanted to do less work and because you were hoping for some hands-off, passive ways to make a living...
If that's the case, I've got some bad news and some good news for you.
Trends are changing faster than ever before. Most of us still remember life without the internet, yet even what used to be "the thing" online is outdated now. Those who want to keep on growing simply have to keep up.
Online advertising, the lifeblood of much of the internet as we know it, is slowly dying. We can feel the next wave coming. Those who can catch it early could win in a big way.
If you've been wondering why your online ads are less successful than they were in the past or you're a creator or personal brand, this episode is for you.
You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.
But are you actually treating that conversion with the proper respect it deserves?
I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?
Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!
Want to start treating your subscribers like VIPs?
What is your unique skill? The one thing you're here for to share with the world... well, assuming you have something like this. Sorry. We don't all do. But the good news is that with a little work, we all can build up a skill that has unique value.
While some people can't even go to the shops without seeing a business opportunity, others struggle. Or maybe they have good ideas, but doubt they're good enough to pursue them.
In this podcast episode, we're going to talk about business ideas: how to train yourself to see them, how to know what makes sense and how to get the skills you need to excel at these areas. To go even further: do you even need the skills to run a successful business?
Listen to this episode to find out, but there's a warning: after listening to this, you will start seeing new ideas in the most unexcepted places!
Here on ActiveGrowth, I'm always looking for tools and strategies that will make you a better entrepreneur.
Note the emphasis, there: it's about you becoming a better, more focused, stronger entrepreneur. That's a key point. External things like technology and marketing tactics matter, but not as much as you.
The greatest tool you'll ever be able to apply to building a business is your brain. And today's episode is all about those two things: becoming a better entrepreneur by building a stronger brain.
Listen in to hear our unconventional, but highly effective approach to this.
You've got a serious problem. Yes, you.
The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.
In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.
Today's post is the fastest intervention I can offer, to help you solve this problem.
Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.
In case you missed out, here's your chance to watch the replay!
What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all?
Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.
In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.
"What gets measured gets managed." This quote by Peter Drucker hints at a powerful productivity tool that few entrepreneurs make good use of.
Think of it like this: if you measure the wrong things in your business, it's like you're trying to drive with the handbrake on. If you measure the right things, it's a free productivity boost that costs you almost no effort.
For entrepreneurs, an important way to measure the right thing is in the concept of Personal KPI (key performance indicators), which we introduced in this podcast episode about overcoming perfectionism. In today's post, I'll show you the tools you can use to put this advice into practice.
Warning: if you're always feeling highly productive, know your goals and priorities and not even the combination of crying babies, barking dogs and unreliable internet connection could distract you, this episode is not for you. Everyone else, read on.
Staying produtive all the time is hard, especially is you don't have a boss and coworkers in the same room to hold you accountable. There's just too much distraction.
The Thrive Themes / ActiveGrowth marketing team is fully remote and has no office. Sounds like a dream, doesn't it? Well, not so much when it comes to productivity. When you can work from whichever timezone and location you want, (my most random location was an Uber in Vegas), without any of your co-workers around you, you have to develop some extreme self-discipline and focus to get shit done.
In today's episode, we all gathered around to share with you how we keep our habits, stay on top of our duties and get quality work done, even when nothing else is stable in our daily lives.
The internet isn’t the wild frontier it used to be.
When it comes to selling products online these days, customers expect a premium checkout experience and your local tax office gets upset when it doesn’t receive its cut of the action.
That means your payment process, digital product delivery system, and tax collection methods are now crucial to doing good online business. Basically, you can’t risk half-assing them anymore.
All this is to say that simply slapping a “buy button” on your sales page and calling it a day probably won’t turn out well for your online business in the long run.
Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here)
Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.
At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.