If you're looking for webinar software with a marketing and lead generation focus, Webinar Ninja looks like a very promising solution. As a long time GoToWebinar user, the features and screenshots shown on the Webinar Ninja website definitely got my hopes up.
So, how does Webinar Ninja measure up in practice? Does it deliver on its promises and is it a better solution than GoToWebinar?
Let's find out.
I've only just started publishing webinar software reviews. My goal is to create a complete & comprehensive roundup review of all the solutions out there, so you can find out which one is the best.
So far, I have published these reviews:
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Screen + Webcam (PiP)
Multi User / Assistant
Clickable Button / CTA
Time Limited Offer
Polls, Questions Visible in Replay
Simulated Live Replay
When you log in to your Webinar Ninja account, you're greeted with a pleasant, modern user interface:
There's an overview of current stats and your last and next webinar, with convenient links for editing.
In the side panel on the right, you can access all your webinars & recordings, stats, saved landing page templates & images, integrations and other settings.
Speaking of integrations, you can connect Webinar Ninja directly to MailChimp, Aweber, Infusionsoft, ActiveCampaign, ConvertKit, Hubspot and Drip. If you're wondering which one of those to go with, check out my email marketing services review here. In addition, you can connect it to countless further apps via Zapier.
Unfortunately, the email marketing integration is very basic. You can add people who sign up to a Webinar Ninja event to your email marketing service and add one or several tags, but there's no further differentiation. For example, I can't assign different tags depending on which webinar someone signed up for or depending on whether they attended the live event or not.
Creating a webinar is simple and straight forward: you click on the "create webinar" button and are shown the options below.
You have a choice between 4 kinds of webinars:
For automated webinars, you can set the following parameters:
It's a solid set of options which covers any automated/evergreen webinar scenario I can think of.
Webinar Ninja comes with a choice of 4 different templates for your registration page and thank you page. The templates are well designed and you can easily customize them by changing text, colors and images of anything on the page.
Here's an example of a registration page:
When you customized a template, you can save it for future use or set it as the default for all future events.
4 templates is not a huge selection and the customizability is simple, but relatively limited. But it's worth noting that with Webinar Ninja, you get everything you need to create a good, conversion focused signup funnel for your events. It's not like GoToWebinar, where you really have to use your own landing pages to create anything remotely conversion optimized.
The next step in preparing or starting a webinar is to enter the webinar room. Here's an overview of the layout (click to enlarge):
The top part of the layout is clean and intuitive to use. You've got a chat bar on the right side of the screen and a thin panel with options for screen sharing and display on the right. The main view shows a representation of your webcam and/or screen sharing, which mirrors what your audience sees.
This is one of my favorite things in Webinar Ninja: you can easily switch between different layouts to emphasize the screen, your webcam or one of multiple presenters.
You can do this seamlessly, while you're presenting. I like this because it allows you to better direct your viewer's attention and just makes for an overall higher quality experience.
In Webinar Ninja, there's a distinction between "chat" and "questions". You can tell your attendees that if they want to ask you a question, they should enter it in the questions tab. This is good for separating the general chatter from messages you should actually pay attention to.
Another clever feature related to questions is that during a webinar, you can click a button to indicate that you're answering a specific question and in the replay, every answered question will have a timestamp corresponding to the part of the video with your answer:
I don't love everything about this feature, though. It's unfortunate that there is no way for attendees to upvote questions. On a busy event, you might be looking at an overwhelmingly long list of questions with no indication for which ones to answer, not much different from trying to pick out relevant messages out of a busy chat.
Also, you can't display or highlight the question you're currently answering on screen.
Webinar Ninja automatically records your events and makes a replay available in a replay room. The layout of the replay room is almost identical to the live event room. Strangely, all of the chat messages from the live event are displayed in the chat area, from the very beginning. So, it's not a "chat replay" that shows how people reacted to the event in real time. There's also no way to add new chat messages in the replay room and that just makes the entire chat area pretty pointless.
So far, Webinar Ninja has shown a lot of promise. Unfortunately, I don't only have good things to say about it. There are 2 main things that I found to be a letdown:
In the test event I did with around 150 attendees, I noticed that the video quality was very low. When I was sharing a large, simple slide and a small PiP video, it wasn't too noticeable.
Once I switched to full screen video, the problem became much more apparent, though:
In practice, what this means is that the compression on the video is so strong that you can't share anything with great detail or lots of movement. You can expect very poor results if you share:
This was not an issue on my side, either. On this event, I was connected by wire and my connection speed average 81Mbps for uploading:
According to Boxcast, that should be enough for a video stream in 4K quality, with bandwidth to spare.
This is a pretty serious problem, because video quality this low becomes a distraction. A portion of people's attention will go to "is my connection slow? Should I refresh the page?" instead of to the content you're presenting. And if you're sharing something which requires your viewers to be able to see with any level of detail, it won't work and you'll lose attendees altogether.
You can see from this chat excerpt that the poor quality did become a topic of discussion during my webinar:
Needless to say, this compromises the quality of your webinar event.
When I was looking through the Webinar Ninja website, I was hopeful that this would be a killer app. They advertise several features that look great... until you get to try them out.
For example, you can have polls, but you can't reveal polls at specific points in your presentation or share them in such a way that everyone in your audience sees them front-and-center. Instead, any polls you've created for a webinar simply live in the "polls" tab, below the video. Attendees have to scroll down and click on the tab to see the polls.
What's worse, the "offers" you can create in Webinar Ninja suffer from a similar problem. While you can reveal an offer at your choosing, the notification that appears on screen to let attendees know about it doesn't seem to work (you can see an example of this in the video review), so attendees have to scroll down and click on the "offers" tab to see it.
Plus, the design of the offer isn't particularly compelling, either. Here's an example:
You also can't display a countdown timer or other scarcity factor along with the offer. The end result of all this is that it's nice to have this "offers" feature, but as a marketing tool, it's not much more useful than just posting a link in chat and telling people to click on it.
Another issue with Webinar Ninja is that your events are limited to a maximum run time of 2 hours. When I asked the support team about this, I was told that recordings were limited to 2 hours, but I was also advised not to do events that last longer than 2 hours.
This is not a good thing. I will create a post that explains this in some more detail in the future, but in short: a time limit on a webinar has no upside for me as the webinar host. It only limits my potential upside, especially in high end sales webinars.
Now that we have an idea of what's on offer, let's look at the pricing plans for Webinar Ninja:
2 things I like about the plans are:
A webinar service with up to 300 attendees for under $100/month is a pretty good deal in general.
What I'm not too thrilled with is the fact that the Hybrid Webinars feature is only available from "plus" plan and upwards. That makes it inaccessible to many small business owners.
Here's a quick summary of my test results:
Webinar Ninja is not better than GoToWebinar. It's also not worse and since it comes at a much cheaper price, I can say that you're better off choosing Webinar Ninja over GoToWebinar. Overall, it doesn't get a strong recommendation from me, though. Especially the poor video quality is a deal breaker for me and I don't want to lose my audience's attention because of technical issues during a webinar.
That's my take on Webinar Ninja. As you're reading this, I'm still in the process of reviewing many other webinar platforms and I hope I'll be able to conclusively state which is the best one, in the near future. Stay tuned!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.
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