Crowdcast is a webinar and livestreaming platform. When I first started testing this service, it immediately struck me as easier to use and more socially oriented than any other webinar platform I've ever used.
Let's find out!
I've only just started publishing webinar software reviews. My goal is to create a complete & comprehensive roundup review of all the solutions out there, so you can find out which one is the best.
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In this review, we'll take a tour through the Crowdcast dashboard and the features it makes available to you as a user. Plus, we'll look at exactly why Crowdcast is so different from other webinar tools and we'll see what it does well and where it misses the mark.
When you log in to your Crowdcast account you're greeted with a very minimal interface:
At a glance, you see any events you've already created - or a tutorial video for how to create your first event, if you haven't done so yet.
The tutorial is a nice touch, but perhaps unnecessary. It's so easy to create a new event, you can't really do anything wrong. Here's the screen you see when you create a new event:
With Crowdcast, you can go from a standing start to a running live event in a minute or less. That's how convenient all this is.
This is really refreshing, especially compared to a settings monstrosity like WebinarJam or tools like GoToWebinar and Zoom, where you have to run an installer before you can even enter the webinar room.
Crowdcast comes with several options that help you get paid as a webinar host. First, we have the straightforward option of creating paid webinars. You can either charge a fixed price or provide a "pay what you want" option with option minimum and maximum amounts:
Payments are processed by Crowdcast directly, so you don't have to connect a PayPal or Stripe account yourself. At the time of this writing, Crowdcast levies no fees other than processing fees, but that's likely to change at some point in the future.
For Patreon creators, there's a further, highly interesting option: you can connect Crowdcast to your Patreon account and create events that are only accessible to your patrons.
And finally, there's the option to accept contributions during your events, following the model popularized by Twitch and copied by YouTube for livestreams.
Once again, the key word is convenient. It's surprisingly and pleasantly easy to set up ways in which to get paid, using this platform.
Of course, all this convenience also comes with at least one major drawback, namely a lack of options and customization across the board.
The advantages and limitations of Crowdcast are best understood when you think of it as a social platform, comparable to YouTube, Instagram or Twitch, more than a webinar platform like GoToWebinar or WebinarJam.
Here's what I mean:
A solution like WebinarJam aims to provide you all the tools you need to create your webinar, your way and integrate it in your funnel. On the other hand, Crowdcast lets you create an even which is done the Crowdcast way, on the Crowdcast platform.
Think of YouTube: there's only one kind of YouTube video player, which can't be customized. Everyone's YouTube channel page looks basically the same, every viewer's YouTube experience on the YouTube platform is the same. The point of it isn't to be your all-purpose, fully customizable video platform.
Crowdcast is like this in several ways. For example, every Crowdcast event has a registration page that basically looks the same. Here's one, decked out with pretty much everything you can add:
Every Crowdcast creator has a profile page, where viewers (who all have to create a Crowdcast account to attend events) can "follow" them and be notified of future events:
And there's the Crowdcast "discover" page, where anyone can browse through and join current and upcoming events on the platform:
Personally, I get the idea behind this, but I suspect the approach is a bit flawed. I would always rather build an audience/following on my own platform than on a 3rd party platform (read this story to learn why).
Also, I think Crowdcast will have a difficult time trying to build traction as a platform for consumers or attendees. Will there really ever be a sizable audience of people browsing through the Crowdcast discover page, looking for webinars to join? What would compel people to go there instead of following live events on far more established platforms like YouTube, Twitch and Facebook?
Here's what your interface looks like, once you join the event room:
In Crowdcast, the webinar room is accessible as soon as an event has been created. Anyone who registers can join and already participate in the chat, as well as see any polls you've created.
As the host, you can enter the "green room" to prepare your webcam, audio, screen sharing etc. and get everything set up. Once you're ready, you can go live and all your participants will start seeing and hearing you. This is also when the automatic recording begins.
There are some things I like and some things I dislike about the webinar experience on Crowdcast.
Here's what the call to action looks like:
Crowdcast events are automatically recorded and are viewable as a video recording shortly after a live event ends. The link for a replay is the same as that of the live event, so anyone who shows up later than the live event will automatically be able to see the recording.
The recording room also still shows the chat, polls, questions and so on. New chat messages can be added by replay viewers as well.
As a host, you can choose to download the replay video and rehost it on a different platform or your own site.
Once again, Crowdcast makes things simple and convenient. But convenient isn't always ideal.
As mentioned before, Crowdcast isn't made primarily to be integrated in your own site and marketing funnel. The convenience of the replay features has a downside in that it takes some of the scarcity factor away from a live event. Someone who misses the webinar doesn't have to wait for a replay and doesn't have to look out for your next email to get the replay link.
Again, this is a good thing in that it's convenient for both you and your viewers, but it could lower the effectiveness of a webinar as a marketing tool.
Also, because of the whole social platform angle in Crowdcast, there are no auto-webinar features. You can't use it to create "simulated live" events for an evergreen webinar funnel. If evergreen webinars are an important feature for you, this alone will be a deal breaker.
With all that said, let's have a look at the price plans for Crowdcast:
The $49/month price plan for a room with up to 100 people is a good entry level offer, but some useful features are withheld from this plan.
$89/month for a 250 seat room is a fair price and makes Crowdcast a compelling offer. But keep in mind that there are no auto-webinar features included. There are other webinar services that cost more for this room size, but if they include automation features, it's not a direct apples-to-apples comparison.
It's also nice to see that you can always do events with more seats than your current plan supports. Instead of just hitting a limit, you are charged a small fee for extra attendees. That means that if you tend to get just slightly more attendees than your current plan permits, you don't have to jump up to a much pricier plan right away.
Should you invest in this social media/webinar platform hybrid?
Crowdcast leans towards, social, casual, engaging. If you want to do live events primarily to connect with your audience, nurture and/or onboard new customers and build a personal brand, Crowdcast is a great solution. If you primarily want to use webinar events for lead generation and sales webinars, integrated in a (perhaps automated) marketing funnel, this is not the solution for you.
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.
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