I recently started a series of reviews with the goal of answering one question: "what's the best webinar software available?"
As I soon found out, this was the wrong question. There are many tools that bill themselves as "webinar software", but they're made for different purposes and a single term isn't adequate to cover them all.
In this post, you'll discover the 4 different categories of online events, which one is suitable for what purpose and which software will serve you best.
There are 4 categories that can help us make sense of different tools and different uses: webinars, live streams, online meetings and automated webinars (also known as evergreen webinars).
Here's a brief summary of these types (more details in the video), followed by a quiz you can use to determine which software suits your purposes best.
From all the tools I've tested, there is none that is equally suited for all of these 4 different types of online events. There is no best overall tool that covers all use cases.
That's why it's important to know what you want to accomplish with live events and then choose the most ideally suited tool for the job.
To make things easier for you, I've put together this quiz:
Which is the most important type of online event for your business? Did this video and content help you make a decision? Let me know by leaving a comment below.
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.
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