The Price is Wrong – Podcast Episode 20

Sometimes, your brain plays tricks on you. Something can seem completely logical and intuitive, when in reality it’s a grave mistake.

Unfortunately, pricing (of products, services etc.) is one such area where our intuition fails us and we tend to make the wrong decisions.

In today’s podcast episode, you’ll learn how to avoid the most common of all pricing mistakes, see why selling something cheaply can be more expensive than giving it away for free and learn how to switch out of the “customer perspective” (a crucial skill for any business owner).

Podcast Audio

Click here to download this episode.


Thanks for listening! As always, your questions, feedback and comments are greatly appreciated!

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About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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