Tag Archives for " podcast "

How To Go From Your 1st Customer to a Digital Product Empire

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.

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How to Get Your First Customer (Without Needing Any Traffic)

In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!

In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.

Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.

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Forget About Traffic Generation – Switch to the ‘Customer First’ Approach Instead

The most important thing you need to grow your online business is more traffic to your website, right?

Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.

It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.

In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.

Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.

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Introducing the ActiveGrowth Podcast: Not Just Another Internet Marketing Podcast

Welcome to the intro episode of our new ActiveGrowth podcast!

We've been hard at work this year creating a totally different kind of internet marketing podcast to go along with the new ActiveGrowth brand.

You see, podcasts are great, but we're fed up with how they all follow the same passive consumption formula. Interview a different expert each week, ask the same questions, have the expert give a short pitch for their new book or whatever.

Rinse and repeat, forever, across more podcasts than you can shake a stick at.

So we asked ourselves: can we do something completely different and still succeed?

Well, that's what we're going to find out...

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3 Months of Intensive Marketing and Business Building – IMP#040

What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?

Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.

In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.​

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Crushing it in 2015 – Everything We Learnt From Our Most Successful Year Yet – IMP#39

Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.

2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...​

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Fed Up With Procrastination & Inner Resistance? How to Win the Battle – IMP#38

Tell me if this seems familiar: you know a lot about what you could and should do to drive your business forward... but you can't seem to get yourself to do most of it.

Call it procrastination, call it inner resistance, call it being a lazy bastard, it all amounts to the same thing: the incredibly frustrating experience of being stuck for apparently no reason.​

In today's podcast episode, you'll discover that this isn't at all uncommon among (even highly successful) entrepreneurs and the tools you can use to beat this problem.​

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