January 10


Let Your Customers Do The Marketing For You

You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.

And yet, a single happy customer's recommendation to their friends is still going to be more powerful.

Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time. 

So do your customers.

In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.

He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case. 

All this and more is waiting for you. Listen in!


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Episode Transcript

What You'll Discover in this Episode:

  • How your small business can use and benefit from a referral program, even if you're a bootstrapping solopreneur.
  • The psychology and power of recommendation.
  • What makes a referral program successful.
  • How to incentivize your customers to turn into your self-proclaimed marketing team.
  • An easy "litmus test" to know if people would participate.
  • The different types of rewards: should you choose a monetary or a non-monetary reward?
  • How exactly it works and how much it would cost to you? Can you do it on a low budget?
  • Famous examples of referral programs done right: learn from Uber and Dropbox.
  • The next step: why and how to work with influencers?
  • Why keeping your customers engaged matters and in what ways you can benefit from it.


Get Your Customers To Spread The Word

Have you experimented with referral programs before? How could you get your customers to spread the word about your business? What reward system would work best in your specific situation? 

Let us know in the comments below!

As always, we want your feedback, questions, tips and stories. You can leave them in the comments section or leave us a voice message by hitting the "Start recording" button below:

See you soon with another episode!

About  Alexandra Kozma

Alexandra is a traveling marketer. When she is not editing podcast episodes or writing blog posts, she's out there exploring a new city. She's the creator of the Morning Mindset daily mindfulness journal.

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  • Conny Graf says:

    I am listening to podcasts on the Overcast App and on there your latest episode is from Dec 9, 2018. Now here on your website I see you have more recent ones, why aren’t these on Overcast?


    • That is indeed our latest podcast episode. The other posts on the blog are not podcast posts.


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