In this post, you can watch the replay of our website clinic webinar, where we showed live examples of how to improve websites to make them better and more profitable.
In addition, you’ll also discover the easiest ways to replicate the tests we utilized during the webinar and you’ll find a list of all the sites and resources we mentioned during the call.
Read on to get everything you need, to start making more sales from your site as well.
Watch the video below to see the full website clinic webinar recording:
On the webinar, we did “blur tests” for each of the sites that we looked at. Blur tests are a great way of identifying the areas of high contrast on your site as these are the areas that naturally draw the eyes of your readers and therefore get their attention.
The idea is to take a screenshot of your web site, use an image editing tool to desaturate the colours and then run a Gaussian blur filter to the point where you can’t make out the text on the page.
If you’re not a graphics designer and you don’t really understand the terms that I’ve just mentioned – have a look at this very quick tutorial below where I show you how you can construct a blur test for your own site using only free tools that you can access online:
Another method we used on the webinar was the “five second test”. This is a test to determine how clear the purpose of your site is and how intuitive and easy to understand your navigation and site layout are.
You can do a five second test by showing and web page to someone you know (but who hasn’t seen the page yet) for five seconds and then asking them about it. For a more systematic approach, you can also check out the five second test service, which is a tool provided by Usability Hub.
The following tools and resources were also mentioned during the webinar:
Did you enjoy the webinar and this post? Do you want to see more content like this in the future? Please leave a comment below, to let us know!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.