This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.
One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".
Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?
The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.
If you're a creator (whether you're creating written content, videos or anything else), you need to focus on creating a lot and publishing fast.
In this previous post, I've laid out why you should focus on quantity instead of quality for your content marketing and here's a mental reframe you can use if you're stuck in the perfectionist mindset.
Today's video adds another reason why publishing often and fast is so important.
This is a follow up to my post about quality vs. quantity in content marketing. In that post, we came to the conclusion that you can only create good, high quality content through practice. And practice means creating lots of content.
You may agree with this premise, but still struggle to put it into practice. Today's video is a reframe that will help you overcome this problem.
In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...