April 22, 2019 - 40 Comments
Which animal do you find scarier: a shark or a cow?
Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes...
We're designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look.
This could be even more challenging when we're about to spend our money online.
We're trying to avoid scam so desperately that we boo anything slightly salesy while falling prey to the real predators.
In today's episode, we're asking the question: what is ethical in marketing? What's the deal with marketing tricks and weapons of influence? Where is the line between a clever sales hack and a dirty scam?
How can you make money online and keep your conscience clear?
This and more is waiting for you in this episode.
Listen in!
More...
Note: this is the audio version of today's podcast episode. It's the same content as the video version at the top of the post. Watch, listen or use an app (see below) - whichever you prefer!
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In case you're coming to this content and you have a degree and/or deep interest in philosophy, this bit is for you:
I know that you're horrified at how simplistic the model of ethics is, that I laid out in this podcast episode. And I know you can easily poke holes into it and present me with scenarios that would fulfill my criteria for being ethical, while also clearly being undesirable.
Please remember that this content is made of an audience of people with no background in philosophy. I'm trying to bridge the gap between what is usually presented under the term of "ethical marketing" and "real ethics", if you will.
Having said that, I'm still interested in hearing your take on my take on this topic.
Do you agree with this episode? What is your opinion on the given examples? How do you keep your business and your marketing ethical and honest? Let us know!
As always, we'd love your feedback, questions, tips and stories. You can leave them in the comments section or leave us a voice message by hitting the "Start recording" button below:
See you soon with another episode!
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