This post is all about teaching you everything you need to create your own videos and use them on your site. We've decided to create this post because despite video being an incredibly powerful tool, we couldn't find a single comprehensive resource that explained the…
YouTube offers a free and convenient video platform, for anyone to use. What a great opportunity for the frugal online marketer, right? Wrong. There are certain uses for YouTube, but it also comes with substantial risk. In fact, there are some kinds of videos that…
If you're subscribed to many online marketing related newsletters, you'll notice that they tend to do an awful lot of promotions (a.k.a. product pushing). And if you're subscribed to mine, you might notice that usually don't do a lot of that kind of thing, at…
In this post, you can watch the replay of our website clinic webinar, where we showed live examples of how to improve websites to make them better and more profitable. In addition, you'll also discover the easiest ways to replicate the tests we utilized during…
Would you like your site to generate more income, but don't know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about "usability" and "engagement", but lack a concrete guide for what to…
Today, I have a pretty special invitation for you. This coming Saturday, I'm going to do a live webinar unlike any I've ever tried before. You'll get a unique chance to get help with creating better websites, getting more traffic, getting better conversion rates and…
Cashvertising (or Ca$hvertising) is a book written by Drew Eric Whitman. With its roots in offline and print media advertising and with a strong emphasis on copywriting, is this book any good for purist online marketers? Watch this short video review to see exactly what…
Most stats we see when we look at our website analytics are just "vanity stats". They elicit an emotional response and we can even get addicted to logging in to check our stats, and seeing another slight improvement in traffic or some other positive signal.
One of the New Rules of SEO is that Google now has a user engagement feedback loop that helps them understand if the user is getting what they expect to see for any given query. While we can’t be certain exactly what these signals are…
Search engine optimization has always been a moving target. Algorithms change, people's expectations of websites and web content change and SEOs need to adjust accordingly to keep up. The Google Panda update of March 2011 and many of the subsequent updates have shook up the…
Google does not want good content. I know you've been told otherwise. I know that "Google wants good content" is a phrase repeated over and over, often by people who should know better. Unfortunately, it's simply not true and believing it could be dangerous. In…
For small businesses and bootstrap marketers, it's easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you're a paying AdWords customer) to an increasing big-brand bias in the search results, it seems…
