Bento Box Thinking – How to Make Your Message Crystal Clear (and Be Seen as an Authority in Your Niche)

Communication. We all do it on a daily basis, yet so often we tend to misinterpret each other with even our closest friends. It only gets harder when you're trying to explain something to an audience that doesn't even know you in person.

In this episode, you'll learn how you can apply the "Bento Box Thinking" to the way you communicate that will help you get your point across easier and faster both in speaking and in writing, save time on coming up with a draft or script, and sell your product our service better! 

This episode is not only going to give an awesome boost to your marketing skills but you'll be able to use what you're about to learn even in your personal life!

Listen in!

Subscribe & Download

Click here to download the .mp3 file of this episode.

What You'll Discover in this Episode:

• How being able to explain something clearly and concisely will help you not only in marketing but also in your personal life.
• What Bento Box Thinking means and how it will help you create better content, faster - whether it's a product description, a blog post, a video, a podcast episode or even a book.
• Why teaching the Bento Box communication skills to our marketing apprentices turned out to be the most important and useful lesson to focus on.
• The background to how our mind works when it comes to articulate ideas and why it's so hard to stick to a single idea instead of jumping from one topic to another.
• How you can record videos without using a pre-written script or wasting hours in front of the camera.
• Example explanations - compare the 'usual' way to the Bento Box way of explaining the same concept and analyze how they are different so that you can learn the method.
• Bonus tips to how you can get your point across as quickly as possible while making sure that your audience understands your message.

Resources

Here are the resources we mentioned during the episode:

• Bento Box Thinking will help you write better copies. Learn what else you need for good copywriting in this ActiveGrowth podcast episode
• Read about the LIFT Model by WiderFunnel to learn how to increase your conversions effectively by eliminating distractions. Here's an illustration on the LIFT Model:

• As promised, here's an image of a Bento Box, the Japanese-style lunch box that has a compartment for each food:

Step Up Your Communication Skills!

Try the Bento Box Thinking method next time you create content and see what happens! Does is make the process faster and easier? Can you get your point across better? Test the method and share your experience!

Join the conversation in the comments section or send us a voice message by clicking on the button below, and share your stories, questions, suggestions with us.

Also, if you have a question that you'd like to be answered on the podcast, send a tweet to @actigrow or leave a voice message below.

The next episode is coming soon!