How To Grab Your Audience’s Undivided Attention in 2018

Don't worry, this won't be a long read. You wouldn't read it if it was, anyway.

At least this is what the trend shows: our attention span is getting shorter when we're online, making content creators' job harder.

While we can't compete with all the distraction coming from Facebook, Instagram, Candy Crush and who knows what else, constantly nudging your pocket like a little child hungry for attention, not all is lost. 

As an entrepreneur, you might face the same problem. But there's one thing in your hands that Candy Crush is lacking: real value.

But how can you fight for a moment of attention in this messy jungle to let people see your worth? Should you join the club of addictive apps or there's another way? 

Listen to our newest podcast episode to find out! 

Subscribe & Download

Click here to download the .mp3 file of this episode.

What You'll Discover in this Episode:

• What the Skinner Box Experiment teaches us and how you're exposed to Skinner Boxes every minute of your life without noticing it. 
• Do we really get pleasure from being addicted to these applications? What do they really do to us?
• Who is your competition? There's more than what you think.
• How you can be mindful about provinding great content to your audience without turning them into mindless zombies.
• Action-packed tips on how you can make yourself seen online and get the attention from the right people. 
• Blog post formatting hacks to keep even the lazy readers on your page and boost your conversion rate.

Resources

Here are the resources we mentioned during the episode:

• Read the Wikipedia entry on the Skinner Box Experiment.
• Rewarding yourself only works if you deserve it. Listen to one of our older episodes on overcoming procrastination.
• Reed Hastings, the CEO of Netflix believes their biggest competition not HBO - it's sleep! Read the article here.
• Avoid a big wall of text when you're publishing a blog post! Learn how to make your post look great and skimmable, and get your readers to pay attention.
• Read our case study on how adding formatting to a blog post increased our client's conversion rate by 800%
• If you're interested to learn more about persuasion techinques, read the book Mass Persuasion Method by Bushra Azhar
• Why do certain ideas go viral? Read Contagious by Jonah Berger.
• Why quizzes are so addictive and how you can benefit from it as an entrepreneur? Read our blog post about how to make quizzes serve your business.
• Read the article 1000 True Fans by Kevin Kelly
• How can perfectionism make you procrastinate? Listen to this podcast episode from the archives.
• Listen to the conversation between Sam Harris and Tristan Harris about the human attention and the effect of technology on us.
• Watch Tristan Harris's TED talk on how to spend our time well and avoid harmful distraction when using technology:

Are You With Us?

If you got this far without getting distracted: Congratulations. You accomplished the biggest challenge of the 21st century. 

How do you keep your audience's attention? What are your best tips to keep them engaged? Share your story with us.

Join the conversation in the comments section or send us a voice message by clicking on the button below, and share your stories, questions, suggestions with us.

Also, if you have a question that you'd like to be answered on the podcast, send a tweet to @actigrow or leave a voice message below.

The next episode is coming soon!