If you’re new to affiliate marketing and have been looking around for some information and guidance, it’s quite likely you’ve come across some promotions and recommendations for Wealthy Affiliate, sometimes also referred to as the Wealthy Affiliate University (WA or WAU). WA is a membership site that aims to be a launching platform for Internet marketing, offering lots of learning material, an active community as well as research tools and more.
Does Wealthy Affiliate deliver or is it just a newbie trap? Read this complete review to find out.
|Creators:||Kyle & Carson (Surnames Unknown)|
|Price:||$97 / Month|
There are three main components to Wealthy Affiliate:
Let’s look at the main features in WA in a little more detail.
In the so-called Training Centre of WA, you can find lots of articles, tutorials and videos about many different aspects of online marketing. And when I write “lots” I actually mean “tons and tons”.
Some of the material is made by the WA owners, Kyle and Carson. But every WA member can contribute their own training resources, so it’s not limited to “official” WA material.
The abundance of resources can be a blessing and a curse. While information is invaluable and it’s great to have access to so much of it, I found the training to be unstructured and somewhat chaotic.
As far as I can tell, there used to be an “Eight-Week Action Plan” that people were encouraged to go through, to start out with online marketing. This has been replaced with a more modular training setup and I guess that was a bit of a step back. The greatest problem I see is in the interlinking of training material. If you start out with the official first lesson in Wealthy Affiliate, you’ll find “learn more about X” links all over the documents. So, you’ll be reading along and every time you come across something unfamiliar, linking to a more detailed explanation, you get side-tracked.
If you don’t have good discipline to keep yourself on track, you’ll probably end up confused about what to do (PPC? Article Marketing? Building a List? Squidoo/Blogger/Hubpages?).
The tools available to Wealthy Affiliate are the following:
As already mentioned, there are several community features inside Wealthy Affiliate. The most frequently used one is perhaps the members forum. You’ll find quite a lot of activity going on in the forum and while it can’t quite hold up to the best Internet marketing forums in terms of expert members and variety of topics and posts, it does have one huge quality: The Wealthy Affiliate forum is the newbie-friendliest forum I’ve ever seen.
There are some extremely helpful members in the WA forums and you’ll find lots and lots of basic questions asked and answered.
Apart from that, you can keep up to date with other’s via their WA blog entries, add people to your buddy-network and send private messages as well as public messages to each other. Another interesting feature is the WA Gold: At the beginning of each month you receive a certain amount of WA Gold, that you can give out to other members, much like “Thanks” or “Rep” in some forums. You can give gold for helpful forum posts, good training resources or any other reason you like. WA Gold can even be traded in for actual money (though you’ll need a lot of it for that to be worthwhile).
The Gold exchange is another interesting feature that helps strengthen the community and I think it’s a nice way of showing appreciation.
The training material in Wealthy Affiliate is focused mainly on article markteing, PPC and e-mail marketing. That covers the basics quite well, so no complaints there.
However, I found that the emphasis among users and in the forum is mostly on article marketing and more specifically, the use of Squidoo. There’s nothing wrong with that, but it just seems to me that there’s almost too much weight put on those two options. It might just be a personal impression, though.
There’s a lot of good, solid and useful information to be found on WA, no doubt about that. However, the information is currently too loosely structured, it’s too easy to get sidetracked while going through the training material and since every member can contribute training resources, it’s quite likely that you’ll come across material that is not useful for you, not very well put together and just distracting overall. For this reason, I can only rate WA as medium on the Fluff-o-Meter scale.
Lots of info, good info, but not enough structure.
The spam-factor is minimal when joining WA. You will get occasional e-mails, but they are very rarely pushing product.
Inbox mostly spared.
Again, no problem at all. There are no hidden fees, no false promises and no agressive upsells. While there are some upsells within WA, they are not pushed on the members at all. Respect to Kyle and Carson for not trying to exploit the WA members a bit more.
No annoying upsales and no member exploitation = very good!
Wealthy Affiliate is not a bad place to start, if you want to learn about Internet marketing. It’s greatest strengths are the community features and the overall beginner-friendliness. There are two things I think WA could do a lot better, though. For one, the information should be more clearly structured. Secondly, I think some of the tools could be vastly improved. The keyword research tools pale in comparison to what something like Market Samurai or Keyword Elite offers and the Rapid Writer could very easily be made a lot easier to use and much more powerful, to name just two examples.
PLEASE NOTE THE UPDATE BELOW!
In short: It’s good, but it could be better.
This is for you if:
- You are new to affiliate marketing
- You want all your resources and tools in one place
- You have enough discipline not to get overwhelmed and sidetracked by lots of information
- You appreciate being part of a community
This is not for you if:
- You are already experienced in Internet marketing
- You are prone to analysis-paralysis
The price for WA has gone up considerably, the tools are getting increasingly outdated and as far as I know, the content is still rather scattered and not particularly streamlined.
Especially considering the new price, there’s no way I can recommend Wealthy Affiliate anymore.[/error]
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.
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