The purpose of your website is to bring you more business. Because of this, you're most likely to focus your time and attention on the end of the funnel - the part where you make money.
As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.
What's your take on "attention optimization"? Which of the five steps can you implement on your site? Let me know by leaving a comment below! And as usual, any questions you have are also very welcome!
Everybody wants more traffic. And free traffic, especially. We’ve previously covered why you should forget about traffic when you start out. Instead, focus on getting paying customers, right away. If you follow the advice on this site, you’ll soon find yourself with a solid business and a small number of customers or clients… but what then? At some
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Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.If you don’t know about this, you’ll fall into the “trending traffic” trap again and again. You’ll be lured in by “social starlet” success stories, jump on a new platform when it’s
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It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer. Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone’s a buying lead for your kind of business and your kind of product is if
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In content marketing, should you focus on quality or quantity?In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many
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This post is based on a question that was sent in by a reader and on the surface, it’s about whether solo ads are a viable traffic source or not. However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without
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