Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:
The amount of effort I invest in SEO and social media isn’t exactly zero. It’s just very close to zero. I’ve found a comfortable minimum of investment that takes almost no extra time.
Like I said in the video, I’m not implying that the things I don’t do are bad or that no one should do them. It’s a matter of priorities and focus. As you can see from the lists above, the SEO and social things I do are those that take up the least amount of time, but still get me the bare minimum of results.
Over to you: what’s your social and SEO strategy? Do you have other low-investment steps you take or favorite tools to help speed things up? Let us know by leaving a comment!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.
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