November 13, 2017 - 7 Comments
How good is your offer? What do you offer to visitors on your website, in exchange for their attention, time and money?
How good that offer is can make or break a business. A bad offer is almost impossible to move, even if your marketing and copywriting are excellent. With a good offer, on the other hand, getting traffic, sales and loyal customers is almost effortless.
But what exactly is a good offer? With this episode, we're starting our newest podcast series at ActiveGrowth which is all about irresisitible offers (and how to create them).
We've seen countless offers - from dreadful to amazing - and in this episode we tackle the first set of problems you must avoid in order to create truly great offers.
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Write down your different ideas for focused niches you could enter or specific customer avatars you could appeal to. For each of your ideas, consider these four questions are rate each one on a scale from 1 to 5:
If you can't rate any of these as a 5, then the niche idea is dead in the water.
Now take your time and answer the questions above. Do you feel like you should go deeper? How do you pick your niche? Share your experience with us, join the conversation below this post!
Want to be featured in our future podcast episodes? Leave us a quick voice message about your story and experience with the topic:
See you soon with the next podcast episode!
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