A “Unique Selling Proposition” is your message about what sets you, your business, your brand apart from all the others. USPs are something of a marketing fundamental, but knowing about them and actually implementing them in your business are two entirely different things. And if you’re a blogger, a marketer or a product creator, is branding even one of the things on your mind?
Well, if you’d like to get a better response from people in your market, if you’d like to make more sales and if you’d like to get more comments on your blog, then your USP might have more to contribute to your goals than you suspected. And instead of talking fluff around the subject or giving you a vapid 10-point list, I decided to give you a very practical example of how to apply a USP, that you can test right away. And don’t worry about branding your entire business just yet. You can use this method for any single piece of content you create.
Watch the video below to see what I mean:
Let me know your thoughts and comments on this video!
P.S.: To get a more up-to-date and much more detailed guide on creating a killer unique selling point for any business or blog, check out this newer post.