October 14, 2017 - 9 Comments
A failure to get shit done is a very common problem among entrepreneurs. We're all better at coming up with ideas than at seeing them through to completion (as we've discovered in various previous posts).
When you procrastinate and deliberate instead of finishing and publishing, you always have good reasons. At least, they sound like really good reasons when you tell them to yourself...
One of the most common reasons to put things off is the feeling of being unprepared. You're just not ready for this yet. You just need to get a bit better, learn a bit more,...
In this video, I reveal something about myself that will help you change your mind and get more done.
More...
The clearest example of what I talk about in the video, in my own work, is copywriting. I remember very clearly, the first time I sat down to write a sales page. I felt utterly unprepared for this. I was acutely aware of just how lacking my copywriting skills were.
And you know what? That feeling has stuck with me. I still don't feel like a copywriter, even though copy I've written has made a lot of money. Even though I've written countless sales pages, landing pages, emails, ads - you name it. I still feel like I don't really know what I'm doing, most of the time.
And there's a funny contrast here, too: people have asked to hire me as a copywriter, several times. I've never advertised this as an available service.
So, what we have here is a clear difference between the inside and outside perspectives. Inside, to me, it feels like copywriting is just incredibly difficult and in all the other stuff I do as an entrepreneur and CEO I've never had enough time to dedicate to truly mastering this craft. On the outside, people see the copy I write and assume I must be an expert, to the degree where they hope to hire me.
With this, you have two strong reasons to ignore your feeling of unpreparedness and just get on with it:
I hope this helps you get more productive and get better at shipping. Let me know your thoughts and questions by leaving a comment below!
Decision making is a key skill for any entrepreneur. Decisions you make ripple forward into the future. A decision you make today can be the difference between success 5 years from now or having to dig yourself out of a deep hole 5 years from now. In this post, we’ll look at one of the simplest
Read More“Always be closing” is a common platitude in sales & marketing. Maybe you’ve been explicitly told to follow this motto. Even if you haven’t it’s implied everywhere. In marketing, it’s normal to push hard and do anything to get the sale. Shove people into your funnel, smack them over the head with upsell after upsell. Make
Read MoreI’ve been pursuing the “perfect” producitivty and project management system for over a decade now. Whether I’m working on a solo project or with large or small teams, I’m always looking for the right tech, tools & systems to make work as seamless and productive as possible.Unfortunately, a problem snuck up on me that took
Read MoreOf all the tools & technologies I’ve used, the one I get the most value out of (by far) is writing. If you’ve been through my focus & action productivity course, you know that I use different writing practices to problem solve, to optimize my workflow and to take care of my mental wellbeing. In today’s video,
Read MoreOne of the things that will make or break your team’s effectiveness is communication.We’ve all experienced it before… trying to arrange endless meetings with multiple people, sending lengthy emails that never get read, and feeling disconnected from our team members.This is especially true in the current global pandemic. Many teams are being forced to work
Read More