Do You Feel Like You Aren’t Ready Yet?

October 14, 2017 ​- 9 Comments

A failure to get shit done is a very common problem among entrepreneurs. We're all better at coming up with ideas than at seeing them through to completion (as we've discovered in various previous posts).

When you procrastinate and deliberate instead of finishing and publishing, you always have good reasons. At least, they sound like really good reasons when you tell them to yourself...

One of the most common reasons to put things off is the feeling of being unprepared. You're just not ready for this yet. You just need to get a bit better, learn a bit more,...

In this video, I reveal something about myself that will help you change your mind and get more done.


Shane Melaugh, Copywriting Expert (?)

The clearest example of what I talk about in the video, in my own work, is copywriting. I remember very clearly, the first time I sat down to write a sales page. I felt utterly unprepared for this. I was acutely aware of just how lacking my copywriting skills were.

And you know what? That feeling has stuck with me. I still don't feel like a copywriter, even though copy I've written has made a lot of money. Even though I've written countless sales pages, landing pages, emails, ads - you name it. I still feel like I don't really know what I'm doing, most of the time.

And there's a funny contrast here, too: people have asked to hire me as a copywriter, several times. I've never advertised this as an available service.

So, what we have here is a clear difference between the inside and outside perspectives. Inside, to me, it feels like copywriting is just incredibly difficult and in all the other stuff I do as an entrepreneur and CEO I've never had enough time to dedicate to truly mastering this craft. On the outside, people see the copy I write and assume I must be an expert, to the degree where they hope to hire me.

2 Reasons to Get On With it

With this, you have two strong reasons to ignore your feeling of unpreparedness and just get on with it:

  1. The feeling of unpreparedness is normal and you'll have to get used to working inspite of it anyway, no matter how good you get at something.
  2. The way you feel about things may have nothing to do with how things really are or how they appear from the outside.

I hope this helps you get more productive and get better at shipping. Let me know your thoughts and questions by leaving a comment below!

Shane's Signature

About ​Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

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  • Hey Shane,

    thanks for that short but important reminder!

    I am in the middle of building my first product and while i do that i learn so much about marketing and just have that feeling, to implement everything 100% for my first product even if i know it took others years to learn. You reminded me to focus on the important 20% and just ship =) Thank you so much!



  • Trish Jones says:

    Oh wow, I came here looking for something else and found this! I have been procrastinating about launching my membership site … is it good enough, does it have enough content. And deep down, I know it is, but what you said about never feeling ready, that resonated deeply. So, off to create my Facebook ad and launch this thing!! Thanks Shane!


  • Shane, you’ve always come across as somebody who has his stuff together. Would never have imagined that you could be remotely disorganized in any way!

    Thanks for your transparency and inspiration!


    • For me, it’s very context dependent. There are some things I’m good at and where I’m organized and focused. But there are other areas of my life where I’m disastrously incompetent.

      When I was younger, I felt really bad about those latter things. But I came to the conclusion that I just can’t be good at everything and I simply try to organize my life in such a way that I spend more time in my areas of competence and delegate more work in my areas of incompetence.


  • How do you make your walking videos look smooth?


  • You are really inspiring after hearing this and your story. Indeed, successful people doesn’t mean they have lesser problems. Keep up the good work.


  • Hey Shane, spot on everything you said.

    I launched my first company when I was in high-school.

    It was an online magazine. I wasn’t the best writer (I was a kid!), I was not entitled to have a magazine, not entitled to have a team of writers neither to make advertisements deals with major companies like Microsoft.

    Another example is: I had to cold-call the major producers to persuade them to send me free copies of their games for reviews purpose. But my voice was still of a kid, so I had to try camouflage to make it sound deeper.

    I think one of the reasons why we often we don’t succeed it’s that we only focus on what 100% will give you an outcome. This makes us afraid of failing.

    Dan Kennedy used to say “You Gotta Have a Bias for Action”

    And growing up, and due to my ego I started to lose it. That’s when I started to struggle the most in my entrepreneurial journey.

    Sorry if this comment sounds like bragging, but I thought the story fitted with what you said in the video.

    I wrote it with a bit of nostalgia because right now I keep struggling with that.


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