In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.
As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.
What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.
Watch the video below to learn when, why and how you need to leave the hustle behind.
Here's an overview of the concepts from the video:
Hustle Mode is ideal (and sometimes necessary) for the very start of a new venture. If you're a solopreneur and bootstrapper, Hustle Mode is how you get a new thing to market as quickly as possible, build traction and revenue and zoom past some of your smaller competitors.
However, you have to be aware that this kind of personal effort is not scalable. And in fact, if you stay stuck in the Hustle Mode mindset and try to keep growing the business that way, you're dooming yourself to failure.
Once you reach a certain amount of traction, here's what typically happens:
If your business revolves around providing a service, this is the most likely outcome. Demand for your service keeps increasing and you reach a point where you're working at maximum capacity. Your business can't generate more revenue past that point because you can't work longer or harder than you already do.
This is more likely to happen in businesses that aren't tied to a service. Demand for the product keeps going up and revenue keeps increasing, but things start to slowly go wrong. Maybe you can't keep up with customer support, maybe technical issues prop up and take way too long to fix, maybe the quality of your content starts to suffer (e.g. for memberships or information products).
The more demand increases, the worse it gets until the business finally collapses under too many problems and a rapidly declining reputation.
This is the same as the previous scenario, except that you decide to hire someone once the problems become far too much for you to handle. So, maybe you hire a support tech to help you out or you get a developer on board who can make sure technical problems are addressed and your site stays up and running. Or maybe you just try to find an all-rounder who can help wherever help is needed most.
As demand keeps growing, new problems prop up and even with two people working. Once you're both exhausted and stress levels have become unbearable, you finally hire a third person.
This cycle keeps repeating and you as well as your employees find yourself under almost constant stress and overload.
Your business is growing, more money is coming in, but your life sucks and you start to question this whole thing about being an entrepreneur.
The "reluctant growth" situation is actually quite close to a much better solution: instead of hiring people when things get really bad, hire them before things get really bad, so that everyone can stay sane and have a less frustrating work experience.
The role of Hustle Mode is to get your business out there and generate demand for it. Once that's happening, you have to start scaling your business in one way or another. There are only three things you can do to accomplish that:
You take on more people to do the increased amount of work that needs to be done.
You set up systems that automate more of the workload, so that fewer additional man-hours are necessary.
You set up systems and rules than make the business operate more efficiently. Like with automation, the goal is to cut waste and reduce the amount of man-hours required to keep your business going.
To implement the above, you need to switch to an owner mindset. You are no longer your business. Instead, your job is to set up an entity that can operate on its own and you have to put in place the systems, rules and people necessary for it to work.
Think of it as the difference between pulling a cart yourself vs. building, managing and maintaining an engine that powers the cart so it can move by itself.
Perhaps you've read along until now, but you're thinking that this doesn't really apply to you. Maybe you have none of the above problems because your business is actually still not up and running and you're still in "getting started" mode (note that you can remain in "getting started" mode for years).
Most commonly, I see this expressed in comments and messages as something along the lines of "my website doesn't get enough traffic!"
If that's where you find yourself, then I recommend you watch this video to discover why you might be focusing on the wrong thing altogether...
Apart from traffic, there might be two other versions of the same problem:
One possible reason that you aren't facing the problems that come with growing demand and scale yet is that you simply haven't launched your product yet. Or maybe you've made a very tentative attempt at releasing something, but if you're really honest with yourself, you have to admit that unless "build it and they will come" had suddenly stopped being a complete myth, what you did was never going to work.
In that case, I recommend that you take a close look at these two posts:
Especially that second post is probably the most complete recipe for doing this that you can find anywhere online (for free, at least). There are no secrets to what I do, I've laid it all out in a post for you.
Perhaps you are making sales and your business is showing growth potential, but you can't apply the solution I recommend above because you don't have enough money to do so.
In this case, you have to take a step back and reevaluate both your pricing and your marketing. This comes back to the owner mindset again. Your job is to create a business that works and one of the criteria such a business must fulfill is that it can pay for itself. More specifically, a business has to be able to pay for itself without making a slave of you or anyone else involved.
If your business only functions because you put in endless hours of work for virtually no pay, then it's not a sustainable business.
The straight forward fix to this is to raise your prices to the point where you can pay for all the man hours required to keep the business running.
As mentioned above, you might also have to reevaluate your marketing, because just raising the prices alone might not work. You also have to convince people that your new price is worth paying.
In this post, I've tried to address every issue you might encounter in your struggle through Hustle Mode and your transition out of it.
Now, I invite you to take a look at the situation you're currently in and do one of two things:
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.
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